Search Engine Submission Techniques on Google

Written by Ivana Giardi

The orientation guide for businesses getting started online Overrepparttar years of its existence Google gained a well-deserved reputation asrepparttar 127837 top choice for internet users. Providing a comprehensive coverage ofrepparttar 127838 web and returning searched queries with great relevancy in less than a second, Google certainly isrepparttar 127839 internet’s front door.

Because ofrepparttar 127840 popularity of this search engine, it is critical to get your website listed in Google and achieve a high ranking in search results. There are two types of listing you will find in Google search results: free listings and sponsored listings.

» Free listings

To have your website listed on Google search results for free you firstly need to submit your website to be indexed at Google is a spider-based search engine that automatically visits web pages to compile its database. After you submit your web site, your site will be first stored in a "temporary" database. Then Google will send a "spider" in a regular time to "visit" your web site to decide whether it should be indexed. This process is called Search Engine Submission.

However, successful submission does not mean your website will necessarily rank well for particular terms. Making your website Google friendly in order to achieve a good ranking can be done through Search Engine Optimization (which will be explained later on in this article).

» Sponsored Listings (Google AdWords)

Google also sells sponsored listings through its advertising program Google AdWords. Those sponsored listings appear onrepparttar 127841 top and onrepparttar 127842 right-hand side of regular search results.

Once you sing up for Google AdWords program at, your listing appears on Google almost instantly andrepparttar 127843 impact on your website traffic and sales is practically immediate.

Sponsored listings often represent a great alternative for new websites or websites having difficulties to get indexed by Google.

1. Search Engine Optimization (SEO)

The majority of internet users search information by using search engines. A query on Google often reveals thousands or even millions of matching web pages. Therefore, it is difficult forrepparttar 127844 user to find your website if it is not listed betweenrepparttar 127845 top 10, maximum 20 search results.

The purpose of search engine optimisation is to make a website’s content highly relevant in order to get listed on top of search engine results for free. This can be a quite daunting task so let’s take a look at some key optimisation guidelines:

1.1 Selecting and Positioning Target Keywords

People search for stuff onrepparttar 127846 internet by typing certain words inrepparttar 127847 search box. Words that are relevant to your website are your target keywords. Your job is to make sure those target keywords appear onrepparttar 127848 crucial locations on your website such as across your title, meta tags, and body of your web page.

There is a good source of optimisation tips at

Tip: Your target keywords should include at least two words. This is simply because lots of websites are relevant for a single word, for example “flower”.

1.2 Relevant Website Content

Imagine search engine as a library and your website as a book. The library only wants good quality books to be included in its collection. The content of your web site is thereforerepparttar 127849 most important element for search engines to terminate if your web site will be listed and ranked well.

If your web site contains only images, flash, javascript etc, it will be ignored byrepparttar 127850 search engines because they can’t read those graphics. Please remember to provide valuable information not just “good looking” image. Whenever possible, use HTML text on your web pages that will make your site more relevant.

1.3 Link Popularity – Google Page Rank

Every major search engine uses link popularity as a part of their ranking algorithms. Google’s algorithm -- Page Rank – is a quite complicated mathematical formula that determines a relevancy of web pages.

Very simply explained, it usesrepparttar 127851 structure ofrepparttar 127852 links between web pages to assign a score ofrepparttar 127853 page that reflects its importance. In effect, each link from one page to another is counted as a “vote” forrepparttar 127854 destination page, and each page’s score depends onrepparttar 127855 scores ofrepparttar 127856 pages that link to it. But those pages’ scores, in turn, depend onrepparttar 127857 scores ofrepparttar 127858 pages that link to them, and so on.

In conclusion, link popularity of a website is determined by:

The number of relevant web sites that are linking to your site The popularity of those web sites The higherrepparttar 127859 relevancy ofrepparttar 127860 websiterepparttar 127861 better is its listing inrepparttar 127862 Google results.

From what has been said, it is quite obvious that for brand new websites it may take about a month before they get listed and ranked well by Google. As mentioned earlier, paid listing can provide an excellent solution to cover this “waiting list” period. Google will set your website live within few hours andrepparttar 127863 impact on your site traffic is practically immediate.

2. Paid Search Advertising (Pay-Per-Click, PPC)

This unique form of search engine advertising gives your website an excellent opportunity to achieve guaranteed top position onrepparttar 127864 search results. Paid listings are used not only for websites that are not indexed or waiting to be indexed. They are (or should be) widely used by marketers inrepparttar 127865 overall internet marketing mix when launching new products, targeting a specific market segment or enhancing sales of a product that has not been doing well lately.

The introductory to Paid Search Advertising Basics is explained in details at

8 Easy Ways to Optimize Your Website

Written by Scott J. Patterson

Traffic from search engines is widely consideredrepparttar best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led torepparttar 127836 development of a whole industry that revolves around ways to “optimize” websites.

The end result is that many people now think that only “professionals” can help their website rank high within search engines. But,repparttar 127837 truth is that anyone can structure their site so they rank high for many keywords.

Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:

1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure thatrepparttar 127838 page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.

2) List your major keywords inrepparttar 127839 links back to your site: Many search engines, Google beingrepparttar 127840 most famous, have started to take into accountrepparttar 127841 words that are mentioned inrepparttar 127842 title tag ofrepparttar 127843 links that point to your site. So, a great way to improve your rankings for your keywords is to place it inrepparttar 127844 title tag.

3) Make your first 100 words onrepparttar 127845 page keyword rich: Another mistake that most webmasters make is to have a menu onrepparttar 127846 left-hand side of a website. Since search engines primarily focus onrepparttar 127847 first 100 words of a website, a left side menu is a misuse of valuable space.

Instead of doing this, you should have your title, description and web copy withinrepparttar 127848 first 100 words of your site. An easy way to do this is to have your menu onrepparttar 127849 right instead ofrepparttar 127850 standard left-hand side.

But, sincerepparttar 127851 left-handed menu is now commonplace, you can also choose to put your first 100 words aboverepparttar 127852 left-handed menu, so this text will berepparttar 127853 first thing read on your website.

4)Insertrepparttar 127854 keyword into your title tag: Inrepparttar 127855 source code of most pages are “header tags” (also known as Meta tags), which help search engines understandrepparttar 127856 content ofrepparttar 127857 page.

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