To carry on in tradition of classic e-book "Search Engine Tactics" (as you surely know, written by Mark Joyner in 1995), I would like to propose 2 new tactics in use today. With all due respect to Mr. Joyner, a lot has changed since 1995…
Here are two brand new tactics that "search engine optimization gurus" are talking about:
1. New Meta Tag: "Aesop"
If you get nothing else from this article, get this. This new tag is popping up on sites all over net and will dramatically change way people search. Essentially, this tag breaks all Internet content into 6 useful categories. The purpose of this is to allow surfers to more accurately and quickly determine if a search result is, indeed, what they are looking for. It also allows webmasters to attract more appropriate visits to their sites. Right now, only engine that recognizes it is aesop.com, but I have it on authority that others are preparing to start recognizing tag as well.
For more information, here is official aesop meta tag site (includes a free tag generator) - if you don't already have this tag on all of your pages, it's critical that you do this right away:
2. CSS H1 Spoof
In early days of net, search engines were easy to fool. These days, it's quite a bit more difficult, but it can be done. However, any time you use some type of "trick" to spoof engines, you always run risk of engine catching you and banning your domain for spamming.