Search Engine Submission- Don’t be a cheapskate!

Written by Derek Arnold

Submitting your website torepparttar main search engines should be handled with care. Do it right, andrepparttar 128117 rewards can be great.

Webmaster Beware- Submitting your website torepparttar 128118 major search engines too often can get your website banned completely from those all important major search engines, like Google, MSN, Yahoo and Alta Vista.

Let’s face it, everyone wantsrepparttar 128119 coveted top position in their respective category on allrepparttar 128120 major search engines. Getting there requires a lot of tweaking of your meta tags, reciprocal linking to sites with high page ranks, and of course submitting your site torepparttar 128121 search engines, either manually or utilizing a service to do it for you.

Submitting your site manually is a long a tedious operation, often requiring more time than you had planned on spending just to submit to 30 or less search engines. Submitting your site manually is not recommended.

Using a free service to submit your site isrepparttar 128122 next option you have for getting your site torepparttar 128123 internet. The only problem with this method is that you get listed on only a few engines and, you sacrifice your email address to spam gods and become a part ofrepparttar 128124 millions of poor souls who can never get any rest fromrepparttar 128125 nasty spam vermin that will prey on you forrepparttar 128126 rest of your natural born life. In addition, it becomes very hard to track how often you have submitted your site torepparttar 128127 search engines inrepparttar 128128 first place.

Using a qualified submission service isrepparttar 128129 most obvious choice here. There are a lot of services out there with offers like “Submit your site to 500,000 search engines and directories for only $39.95”,repparttar 128130 real problem with this is there are not even remotely close 500,000 qualified search engines out there, so that means that 99% of your submissions are going to what is know as FFA (Free-for-All) directories. These are NOT where you want to be, besidesrepparttar 128131 fact that you are now inrepparttar 128132 dreaded worldwide spammers database, your site is listed on directories that get little or no respectable traffic and you have been taken for $39.95. These types of submission services are a dime a dozen onrepparttar 128133 internet and you should steer clear of any such ridiculous offers or claims.

Website Promotion - The stakes are rising – and so is the cost.

Written by Tony Cooper

Overrepparttar past couple of months it has been quite noticeable thatrepparttar 128116 amount of time and effort that is going into website promotion is rapidly rising and therefore so isrepparttar 128117 associated cost of keeping ahead ofrepparttar 128118 competition.

More and more people are devoting more and more time to website promotion and it is becoming a feature of nearly all website promotion campaigns that they are embracing all known search engine promotion techniques instead of exclusively relying on one or two methods.

What we are seeing atrepparttar 128119 moment is a landshift change in promotion techniques. Only a year or so ago it was thought enough for a search engine optimisation company to optimiserepparttar 128120 pages (on page optimisation) and submitrepparttar 128121 website.

However now thatrepparttar 128122 competition is becoming ever fiercer off page optimisation is becoming a necessary requirement of any respectable website promotion campaign.

Let’s examine these two terms and see what we mean my “on page optimisation” and “off page optimisation”.

On page optimisation isrepparttar 128123 process of tuningrepparttar 128124 page for a search engine or more usually trying to make it rank highly on a selection of search engines. It’s no wonder that many search engine optimisation engineers focus on google exclusively as it certainly producesrepparttar 128125 most traffic of all engines, but will that always berepparttar 128126 case? Things can change quickly in internet land.

Page optimisation strategies generally consist of using your keyword or keyword phrases in all ofrepparttar 128127 pages known “hotspots”. The page title, meta keyword, meta description, alt tags, first heading andrepparttar 128128 body text. Subsequent “tweaks” can include boldingrepparttar 128129 keyword phrase, usingrepparttar 128130 keyword phrase in a hyperlink and more.

To a point there is only so much that you can do to search engineer a page before it starts to look spammy, repeatingrepparttar 128131 keyword phrase over and over. Of course some “optimisers” still do this but it’s quickly becoming a frowned upon practice as it detracts sharply from a website wanting to produce a professional image, not to mention your chances of being banned fromrepparttar 128132 search engine altogether.

This is where “off page optimisation” takes over.

Both Google and Yahoo use a system of “ranking” websites dependent on several factors - one of which is how relevantrepparttar 128133 content appears to be torepparttar 128134 keyphrase searched for (on page optimisation).

The second important criteria that your pages are judged on is how “popular” those pages are in comparison with your competition. Broken down into it’s basest form it means thatrepparttar 128135 more quality votes (links) that your page has thenrepparttar 128136 more popular it must be and so is promoted higher uprepparttar 128137 search engine results. In google parlance this feature is known as “pagerank” and pagerank is a vitally important part of your website promotion campaign. If you don’t have any then you are standing naked in front of everybody and that’s not a nice feeling!

Google pagerank is based on a scale of 1-10 where 10 hasrepparttar 128138 most influence. The algorithm is configured on a sliding scale so that you only ever gain pagerank as a percentage ofrepparttar 128139 full amount. As those withrepparttar 128140 highest pagerank are constantly adding more “votes” for their pages it makes sense that those atrepparttar 128141 bottom end ofrepparttar 128142 scale are going to have to work ever harder to play “catch up” and that is whererepparttar 128143 extra cost is being factored in to website promotion campaigns.

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