Search Engine Strategies for Mini-Sites

Written by Dan Thies

Search Engine Strategies for Mini-Sites by Dan Thies

One ofrepparttar most popular marketing concepts today isrepparttar 128187 "mini-site." A mini-site is essentially a one-page sales letter, linked to an order form, specifically designed to sell a single product or service. While mini-sites are very effective sales tools, it can be a major challenge to attract search engine referrals to a mini-site.

Conventional wisdom says that you have to buy your traffic through e-zine advertising, pay-per-click, and affiliate program commissions... but that's notrepparttar 128188 whole story. A high percentage ofrepparttar 128189 sales of my new book have been from direct search engine referrals.

In fact, you can optimize a mini-site for search engines, although it may require some real HTML coding skills to getrepparttar 128190 job done.

In general, mini-sites lackrepparttar 128191 three things that search engines valuerepparttar 128192 most: keywords, content, and linkage.

The Keyword Challenge Because a mini-site is a sales letter,repparttar 128193 choice of wording in headlines, and throughoutrepparttar 128194 site, is dictated byrepparttar 128195 site's primary purpose - it's supposed to closerepparttar 128196 sale. Somehow, a balance has to be struck between effective selling copy and keyword placement. In a moment, I'll explain how this can be done.

The Content Gap Most top-ranking sites carry significant content, optimized for a group of thematically related keywords. The structure ofrepparttar 128197 site itself contributes torepparttar 128198 overall search engine rankings and traffic, by reinforcingrepparttar 128199 theme. A mini-site is only one page, with a sales message. Don't worry, there are several ways to bridge this gap.

The Missing Links Unfortunately, a "links" section sort of defeatsrepparttar 128200 purpose of a mini-site, which is designed to keeprepparttar 128201 visitor in one place until they've made their decision. So, link swaps are out ofrepparttar 128202 question. Even affiliate programs usually don't help with link popularity because ofrepparttar 128203 way affiliate links work. This, too, can be overcome.

WARNING: This is a bit more complex thanrepparttar 128204 usual e-zine fare... you may have to read it twice to fully understand it.

Step One: Optimizing For Keywords The first obstacle isrepparttar 128205 opening headline - you need it to be effective and attention-getting. The solution? If you can't change your headline, use an image instead of a regular H1 tag! With GIF or PNG compression, you should be able to bring even repparttar 128206 biggest headline in at less than 1K - you can also use your keywords inrepparttar 128207 image's ALT property.

If you use an image forrepparttar 128208 headline, you'll want to use Javascript to make sure your headline image preloads beforerepparttar 128209 rest ofrepparttar 128210 page - if you don't, you'll lose sales... and don't try this at all if your hosting provider isn't up to snuff -repparttar 128211 headline should load within 1 second on a typical 56K dialup connection.

Beyondrepparttar 128212 opening headline, it's easier to work keywords into your sub-headlines and copy. If necessary, use a style sheet (CSS) to reducerepparttar 128213 font size of your heading tags - your subheadlines should be H1 and/or H2, and be as keyword-focused as possible. Pick at most 5-7 keywords and work them into your copy - ideally each keyword will appear 3-5 times, somewhere on repparttar 128214 page. Work as many in as you can, as early as you can.

The Naked Truth about Doorway Pages

Written by Michael Buck

Ever wonder whyrepparttar use of "doorway pages" in search engine optimization is getting such a bad rap?

One day, you hear they’rerepparttar 128186 best way to get ranked inrepparttar 128187 search engines. Butrepparttar 128188 next day, you read that they'll get you banned! Is this criticism valid?

Let's raiserepparttar 128189 curtain, and exposerepparttar 128190 truth about doorway pages, and how they can affect your search engine rankings.

The truth is that doorway pages, themselves, are notrepparttar 128191 problem.

The *development and use* of doorway pages are what make repparttar 128192 difference between a site that gets black-balled fromrepparttar 128193 engines and one that’s listed atrepparttar 128194 top ofrepparttar 128195 search results.

Getting your pages accepted byrepparttar 128196 engines is as simple as making informed decisions... and using means acceptable by repparttar 128197 search engines’ current preferences.

Here are some simple guidelines you can use to stay on track with your doorway pages.

1) Content is King

The search engines are becoming more sophisticated in their ways of selecting who getsrepparttar 128198 top spots. And now, more than ever, they look closely atrepparttar 128199 content or body text of your web pages.

For instance, they use text filters to detect duplicate text, code or META tags. If you steal someone’s content,repparttar 128200 search engines can block YOUR web page and possibly your entire website. This is done to filter outrepparttar 128201 repetitive material (and other garbage) fromrepparttar 128202 search results.

Probablyrepparttar 128203 most effective doorway pages are those containing brief articles, or other informative info, relevant torepparttar 128204 topic and keyword(s). Articles should be approximately 300-600 words in length and focus on no more than a few related keywords. Attempting to focus one page on too many keywords will dilute your efforts and diminish results.

(This article is a great example of content that could be used to get ranked onrepparttar 128205 term “doorway pages.” It contains 629 words, andrepparttar 128206 phrase “doorway pages” is used 11 times.) 2) Proper Keyword Use

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