Having your website rank well in major search engines is crucial to a successful Internet business. However, information on doing so, which abounds on Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all data and simply quit and move on to other areas of promotion. By following handful of steps presented in this article you will be well on your way to solid rankings.
Each webpage is its own unit, which has its own title and theme. A theme is most commonly referred to as keywords or a keyword phrase. The theme should be based on most dominant data for that webpage. Therefore, if you have a webpage that lists ten types of coffee cups, “coffee cups” would be likely choice for theme. However, if theme is too general then you should work to compact it as there will be far too many results in search engine to contend with. Perhaps your webpage lists ten types of coffee cups which all have American symbols on them. Two of various possible themes would then be “American coffee cups” and “patriotic coffee cups”. To determine if a theme might be too broad, search for theme at a popular search engine and see how many results come up. It is typical to see up to a few million results for any theme. However, one hundred million results would be extremely high and a different theme should be chosen.
Step One: The title of your webpage means a lot.
A website should never have a loose and thoughtless title. The title should be clear, compact, and related directly to main theme of webpage. Let us look at three title examples for a webpage that sells different types of red coffee cups.
- Bad Title: Welcome to Joe’s!
- Better Title: Joe’s red coffee cups.
- Best Title: Red coffee cups.
Notice how we trimmed title down to simply main theme. In bad example, title does nothing to describe products offered on webpage and therefore will end up hurting search engine rankings for this webpage.
Step Two: Use <H1> tag.
On top of your webpage put main theme in a <H1> tag. This will help establish what webpage is about and Google will take data enclosed in <H1> tag more seriously which helps boost overall theme in its ranking algorithm. This should be at very top of webpage if possible and include only main theme. Using our title example above, you would insert following on top of webpage: <H1>Red coffee cups</H1>
Step Three: Utilize written word properly.
The main keyword phrase (theme) must be printed on your webpage multiple times. It must appear natural in flow of writing and not just thrown on webpage somewhere a few times. After massaging your keyword phrase into copy, bold one instance, underline one instance, and italicize one instance. Again, basing this example from one above:
- Bold One Instance: My name is Joe and I sell red coffee cups.
- Italicize One Instance: Our red coffee cups ship directly to your front door.
- Underline One Instance: Order today and receive free shipping on all red coffee cups!