Search Engine Predictions For 2002

Written by Kalena Jordan

Never try to predictrepparttar unpredictable. That’s advice I have been given and advice I am going to completely ignore this month, by attempting to predictrepparttar 128366 movements ofrepparttar 128367 volatile search engine industry overrepparttar 128368 next 12 months. Here they are, my personal predictions for 2002:

1. Increase in Pay For Performance (PFP) Options - when you consider that a year ago there were only a couple of search engines offering PFP options, you realize how important PFP has now become (by PFP I mean Pay-Per-Click options, paid inclusion, sponsored listings and keyword buys). Allrepparttar 128369 most important search engines now offer some type of PFP option and every SEO campaign should have some PFP components for best results.

I see this trend increasing, withrepparttar 128370 major engines and directories expanding onrepparttar 128371 range of PFP options they provide, whether in-house (such as Looksmart’s new LookListings range for small business), or outsourced (such as Yahoo’s recent partnering with Overture). I also see more traditional SEO’s embracing PFP forrepparttar 128372 first time in 2002, as they realizerepparttar 128373 benefits and results achievable for their clients and stop fretting overrepparttar 128374 perceived loss of 'purity' of search results.

2. Increase in Paid Submissions - Looking back to November 2000, Looksmart wasrepparttar 128375 only one ofrepparttar 128376 major engines and directories to demand payment to consider a site for submission to their index. Yahoo introduced submission fees for commercial sites a month later. Both directories hiked up their price to USD 299 during this year, setting a new standard forrepparttar 128377 industry and justifyingrepparttar 128378 value of their service via market share (Yahoo) andrepparttar 128379 formation of new partnerships with other search players (Looksmart).

I would hope that Paid Submission fees remain static for 2002, at least for Yahoo and Looksmart. However I believe we’ll see other engines and directories introduce a fee for submission to their commercial categories. I think Google could berepparttar 128380 first of these.

3. Crackdown on Spammers - In their quest for relevant results, Google recently introducedrepparttar 128381 Report a Spammer page, ( as well as a beta page rating tool within their latest Toolbar (http:/ that enables people to raterepparttar 128382 quality of sites they find in Google’s index. As well as enabling people to vote for sites they find providing quality content, this rating tool gives peoplerepparttar 128383 opportunity to report sites using unacceptable spamdexing methods to try and obtain a high search ranking.

With engines like Google leadingrepparttar 128384 way inrepparttar 128385 crackdown on search engine spammers, other engines should follow suit in 2002. As a result, there should be far less spammers and more relevant results acrossrepparttar 128386 search engines by this time next year.

New Meta Tag Driving Targeted Traffic to Websites

Written by Shelley Lowery

The Aesop Meta Tag is a new standard that is dramatically changingrepparttar way we searchrepparttar 128365 Internet. This new Meta Tag not only returns highly targeted search results, but it also provides website owners with highly targeted traffic.

The concept is simple. The Aesop Meta Tag provides website owners with a standardized method of classifying their web pages into one of six categories. The Search Engine matches repparttar 128366 search terms with appropriate web pages according to repparttar 128367 classification. This enablesrepparttar 128368 Search Engine to return fast and relevant results for users -- while atrepparttar 128369 same time, driving highly targeted traffic torepparttar 128370 websites.

When classifying a website, webmasters can categorize each page within their website rather than just one general classification. This allows for precise targeting not only for specific search terms, but also for each page of a website.

The new classification categories are as follows:


The "Sales" classification signifies thatrepparttar 128371 purpose of a web page is to sell a product or service. This includes any web page that plays a role inrepparttar 128372 sales process or leads to a sales page. This classification will provide those selling a product or service with highly targeted traffic, asrepparttar 128373 search results will display a sales icon. This icon will immediately letrepparttar 128374 user know that this particular page is selling a product or service. If they're inrepparttar 128375 market to buy, they'll click through.


The "Interactive" classification includes web pages that enable visitors to dynamically interact. This includes web pages that provide any ofrepparttar 128376 following:

Email services Postcard services Online games Chat rooms Bulletin boards Forums Etc.

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