Search Engine Options: Getting Your Site Listed by the Search Engines

Written by Debra Bellmaine

Although all of my clients are happy that they now have a website and can view it onrepparttar Internet, many of them are initially surprised to learn that their site cannot be found viarepparttar 128139 search engines—even if they search onrepparttar 128140 domain name itself! If you have decided to invest in a website for your business it is important that you have some understanding ofrepparttar 128141 Web terrain.

So Now You Have a Website

When a website is built for your business you must register a "domain," which isrepparttar 128142 address of your website onrepparttar 128143 Internet. Technically speaking,repparttar 128144 actual address is a set of numbers, but just imagine how impossible it would be if your prospects and customers had to remember a 12 digit number in order to visit your site! To make this easier, a system was devised that allows you to choose a word or phrase to represent these numbers. For example, "" is a whole lot easier to remember than "218.19.351.43."

After your website has been built and published to your domain, you can visit it and you can let others know how to visit it by giving them your domain name. However,repparttar 128145 search engines, such as Google, MSN Search, etc., need time to learn about your site. It's roughlyrepparttar 128146 same situation as when you move to a new city and get your new telephone number. Your friends and family can certainly call you onrepparttar 128147 new number, but it isn't inrepparttar 128148 current phone directory, and won't be untilrepparttar 128149 new directory is published.

The good news is that unlike your local phone directory, you won't have to wait until next year for your site to get listed. Even if you take no action at all,repparttar 128150 search engines will discover your site, although it will probably take several months. The bad news is that even whenrepparttar 128151 search engines finally list your site, it may be so far downrepparttar 128152 list that it doesn't matter anyway.

What do I mean by "downrepparttar 128153 list?" If you search for "cars" using a popular search engine, such as Google, over 25 million listings will be displayed. If your company sells air fresheners for cars and your website is listed after 24 million others, it just isn't likely that anyone will locate your website by these means. In fact,repparttar 128154 likelihood of anyone finding your site drops off sharply if your site is not inrepparttar 128155 first 30 or so listings displayed by a search engine.

There are two main methods by which your odds for visibility can be improved andrepparttar 128156 remainder of this article will explain these so that you can understand what your options really are.

Search Engine Positioning & Search Engine Optimization

Search engine positioning mainly consists of 1) identification of optimum keywords (or search terms), 2) optimizing your web pages for those keywords, 3) getting links to your website added to as many other websites as possible and 4) submitting your site torepparttar 128157 search engines. I'll take each of these actions and describe it a bit more.

Identifying Keywords. Your business, no doubt, sells specific good and services, andrepparttar 128158 obvious keywords, or search terms, would at first seem to berepparttar 128159 name of those goods or services. Such as "mortgage" if you are a mortgage broker. While it is important to include these obvious terms, there are easily millions of other websites also selling mortgages onrepparttar 128160 Internet, and your site needs to distinguish itself fromrepparttar 128161 others as much as possible. The key here is to find a word or phrase for which, per statistics, there are lots of searches being done, but for which there are not millions of other websites being listed as a result of those searches. To make this clearer I'll give you an example. On Google each day there are over 2200 searches for "mortgage" (very good), andrepparttar 128162 search engine will display around 17 million listings for this keyword (not so good). This amount of competition seriously lowersrepparttar 128163 chances of getting your listing nearrepparttar 128164 top.

Instead, using professional analysis tools, we will identify related keywords and phrases that lots of people are searching on, such as "todays interest rates." If it turns out that there are relatively few other sites that containrepparttar 128165 text "todays interest rates" in their pages, this would be a good keyword to use. We repeatrepparttar 128166 keyword identification process until we have a sufficient number for use inrepparttar 128167 next step.

Optimization. Now that we have identified a number of keywords, what do we do with them? For each keyword, we will either already have a web page that primarily discusses that topic, or else we will create new pages forrepparttar 128168 purpose. Each of these pages is then carefully looked at in terms of whererepparttar 128169 keyword appears, how often, how nearrepparttar 128170 top ofrepparttar 128171 page, etc., and changes made torepparttar 128172 page so thatrepparttar 128173 keyword usage is optimum. This isrepparttar 128174 actual process of "optimization." Furthermore, there is also an optimum amount of text for a page—usually around 300 to 400 words—and ifrepparttar 128175 page has too little text it will not really be possible to do much to optimize it.

It is important to note that there are certain web design choices that can make future search engine optimizing difficult or impossible. These include: ·Excessive use of graphic images instead of actual text. The title of this article is actual text. However, if a fancier-looking title had been produced as a graphic image, it would makerepparttar 128176 page less optimum in terms of search engine appeal. When it encounters a graphic image, a search engine is unable to "see" whatrepparttar 128177 image represents—it just knows that there is an image in that space. ·Anything contained in a Flash animation. Flash can create real pizzazz on a site, but similar to graphic images,repparttar 128178 search engines are completely shut out ofrepparttar 128179 picture (in fact quite literally). This doesn't mean your site shouldn't use Flash, but not torepparttar 128180 exclusion of a sufficient amount of real text and other page elements. ·Web pages that use frames. You've probably visited sites whererepparttar 128181 pages were divided into separate areas, each with its own scrollbar. Those sites use frames, which in most cases completely stymierepparttar 128182 search engines and prevent them from discoveringrepparttar 128183 content of your site.

Myths on Top Search Engine Rankings & Link Popularity

Written by George Papazoglou

What urged me to write this enlightening article about top search engine rankings and link popularity, isrepparttar dodgy disorder and misinformation, when it comes to promoting a web site onrepparttar 128138 Internet.

Let's break down some myths that devastate your promotional efforts and eventually cut-throughrepparttar 128139 puff to ultimately... design search engine alluring web sites fast and effectively.

~~ Myth #1 ~~

You can achieve top search engine rankings with masses of doorway pages

Nothing could be as falsely as this way of thinking... you see, search engines have become so intelligent and refined, that this tactic of funneling them with masses of doorway pages, can actually demolish your promotional efforts and rankings.

Nowadays, search engines are for most webmasters, surprisingly sophisticated. Techniques that made use of "Doorway Page Generators" which create "instant content" and optimize tenths, even hundreds of keywords "onrepparttar 128140 fly", is a thing ofrepparttar 128141 past.

Most high-trafficked sites, if not all, are a derivative of well-linked and unique content. Another crucial factor to top search engine spots isrepparttar 128142 strategic structure of a web location and internal web page connectivity. Visualizerepparttar 128143 "perfect" web site structured just like a spider develops its' netting - it's so "symmetrical" and "connected" unlike a labyrinth.

~~ Myth #2 ~~

The More Links your Sites Receives,repparttar 128144 Betterrepparttar 128145 Search Engine Ranking...

Forget about exchanging links with numerous web sites, even in your industry. The latest trends on search engine marketing among webmasters today, is to extensively trading links and hosting a "links" page to boost link popularity... guess what...

Even 1, or 2 External Links are Ample to Rejoice Top Search Engine Rankings and Optimum Link Popularity!

Search engines are quick to recognize "artificially generated link popularity" due to link trading. However, savvy webmasters exchange unique content by forming joint ventures and strategically placing their links withinrepparttar 128146 text.

~~ Myth #3 ~~

Start an "Awards Program" to Boost Link Popularity and Search Engine Rankings

The only objective you'll achieve with an "Awards Program" is high-rankings for those keywords only. Webmasters who solely developed such schemes to elevate link popularity via "awards", never accomplished their obvious goal which was to receive targeted + quality traffic. Unless your site promotes awards, this technique is entirely obsolete when it goes to luring targeted and quality traffic.

~~ Myth #4 ~~

Posting to Forums and Guestbooks using a virtual "signature" will add to your Link Popularity

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