Search Engine Optimized Site Maps

Written by Dan Thies

If you want visitors (and search engines) to be able to find your whole site,repparttar easiest way to do this is with a site map. The more content you have on your site,repparttar 128357 more helpful this is, both for visitors and for search engines.

Unfortunately, a lot of folks miss out on a big opportunity when creating their site maps, which is to ensure that their site map is contributing as much as possible to their search engine positioning.

Here are a few simple tips for optimizing your site map:

1. If you optimize each page on your site for a particular keyword or search term, you should use those keywords inrepparttar 128358 links you set up for each page, includingrepparttar 128359 link you put on your site map.

2. If your site covers certain distinct subjects, make sure you includerepparttar 128360 primary search terms for these subjects as headings on your site map page. I like to use H2 tags for each subject area, aboverepparttar 128361 links for that subject.

Pay per click search engine guide

Written by David Callan

Pay-Per-Click Guide

What are pay-per-click search engines? Pay-per-click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usuallyrepparttar first 3-5 search results are used by a network of partner search sites. The result forrepparttar 128356 site owner or webmaster is a lot more highly targeted traffic and a lot more sales.

Sorepparttar 128357 underlying idea to pay-per-click search engines is that you find keywords related to your website and then you bid (how much you are willing to pay for each visitor that visits your site throughrepparttar 128358 search results) and buy high positions on your chosen engine. The more times a word or phrase has been searched forrepparttar 128359 higher you will have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant torepparttar 128360 keyword you want to bid on. These engines allow you to skip allrepparttar 128361 search engine optimization stuff and simply pay for visitors.

Pay-per-click engines have a number of benefits to any webmaster.

Only pay for visitors, unlike banner advertising where you have to pay each time someone sees your ad, on pay-per-click engines you only have to pay when someone clicks on your listing. So you are getting guaranteed visits.

Pay-per-click engines provide highly targeted cheap visitors. Often you can buy a good ranking on a decent keyword for as little as 1 cent or 2 cents per click. Overture has of late installed $.05 asrepparttar 128362 minimum bid however. Popular search terms can cost much more onrepparttar 128363 big pay per click search engines most notable and Even still PPC engines are one ofrepparttar 128364 most cost effective way of driving targeted people to your site. Hopefully you will agree now that using pay-per-click engines is a great way to increase traffic and profit. OK lets talk about how to use, and other PPC's to make to most of your money.

Relevant terms arerepparttar 128365 ones that will bring yourepparttar 128366 highest quality traffic. Basically this means only bid on terms that are directly related to your site. For example if AKAMARKETING.COM decides to use overture or any ofrepparttar 128367 other PPC search engines inrepparttar 128368 future, it would be bidding for terms such as "Internet marketing articles" and "website promotion articles" because they arerepparttar 128369 main focus ofrepparttar 128370 site. Imagine if you bid for terms that were not really directly related to your website,repparttar 128371 people that come from these terms are not likely to buy or sign up, but you still have to pay for them, it's like givingrepparttar 128372 PPC's free money so ALWAYS STAY RELEVANT.

Bid on as many low-cost relevant terms as you can. The cost of a top position with overture or any ofrepparttar 128373 other big PPC's depends uponrepparttar 128374 keyword you are bidding on and how many people search for it. If you have to bid on a popular word such as 'Internet marketing' be prepared to pay around $2 - $4 for a decent position. But what if you went for "Internet marketing articles" it costs less than a quarter ofrepparttar 128375 price, it will produce far less visits of course, but is much more cost effective. Imagine doing this on a wide scale basis, securing lots of low-cost positions,repparttar 128376 combined traffic from these positions will add up torepparttar 128377 level produced by a popular keyword - but at a fraction ofrepparttar 128378 cost.

It used to be a good idea to bid on all relevant terms (if you could), however some ofrepparttar 128379 big PPC's now require a $.05 minimum bid. This means some terms will not be worth it, terms that are worth it will contain several words and are highly targeted, meaning thatrepparttar 128380 searcher who clicks through is really interested in your page and more likely to buy/sign up.

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