Search Engine Optimization in an eCommerce World

Written by Mike Barton

Before one can fully understandrepparttar importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first atrepparttar 127916 phenomenal statistics regarding Internet use. For example: •There are 7 new people onrepparttar 127917 Internet every second. •Every 4th person online is buying something right now. •One billion dollars in e-commerce transactions will be conducted this month. •Over one trillion dollars in e-commerce business will be generated this year. •1 out of 8 dollars spent by consumers is spent on online transactions. (Source:, December 2003) Furthermore, according to, there were 649 million Internet users online worldwide in March 2003---a 14 percent increase in just one year! That comes out to be about 88 million new users in that year alone.

There can be no question thatrepparttar 127918 Internet is continuing to grow at an amazing pace. Whilerepparttar 127919 fact that so many consumers are online is important, it is even more crucial to understand what these consumers are doing while online. The two most outstanding reasons people userepparttar 127920 Internet is to communicate (e-mail) and to research (using search engines).

Again, here are a few statistics regarding how people spend their time online (for more statistics and a list of sources, visit

•88% of all Internet users use search engines

•37% of online shoppers used Google to search for online retailers. Search was used by 25 percent of consumers searchingrepparttar 127921 Web for holiday purchases

•For car buying decisions, search engine advertising proved itself a stronger influencer (26 percent) than TV ads (17 percent)

•Virtually all affluent adult shoppers (HHI $100K+) userepparttar 127922 Web to make or research their purchases. For automobile, computer and travel purchases, Internet use is extraordinarily high (over 90 percent of those surveyed)

When consumers go torepparttar 127923 Internet, they use search engines because they are able to findrepparttar 127924 products they want, reviews, descriptions, consumer ratings, andrepparttar 127925 best price possible. Consumers are less concerned with where they buy their products as much as they are concerned with how much product they can get for their dollar.

Thus, each day millions of people use search engines to look for items they want to buy onrepparttar 127926 Internet. Those businesses that appear onrepparttar 127927 first page of these searches are getting 50% to 70% ofrepparttar 127928 business from these customers. There is little doubt that potential customers are currently using search engines to search forrepparttar 127929 products and services your company sells. The only real question is, “What are you doing to help them find you, instead of your competitors?”

Exploring Beyond Keywords Into Behavioral Research

Written by John Alexander

If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages forrepparttar best phrases, or we will never realize our true traffic potential. It's all about trying to attractrepparttar 127915 ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.

It's much wiser, to first try and discover what keyword phrases people are searching for onrepparttar 127916 major search engines and then optimize Web content for those specific phrases. However, there are still further regions to explore that go beyond keyword research. Let's call it researchingrepparttar 127917 "behavior" of your target audience.

The difference between keyword research and behavioral research is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering while searching. Behavioral research hasrepparttar 127918 added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.

Give this some careful thought. What could possibly be more important than getting insiderepparttar 127919 head of your target audience and discovering what they really want? Actually nothing! Once we understand exactly what someone is looking for, we can give them exactly what they want. Think "behavior." Every day, people aroundrepparttar 127920 world userepparttar 127921 Internet as a tool for a vast array of purposes. A study of behaviors can carry you much deeper into understandingrepparttar 127922 desires of your target audience and ultimately, an understanding of what kind of useful content to provide for them.

While most people are thinking about what keywords to use, try to expand your scope to focus and discoverrepparttar 127923 fullest possible picture of what your customer REALLY wants, what they really are doing, by simply studying their searching behavior onrepparttar 127924 major search engines.

Why make all this fuss about behavior trends anyway? What creates behavioral trends? Think about it this way. If you can discover how a certain target audience is usingrepparttar 127925 Internet, then chances arerepparttar 127926 rest of your target audience may be doing exactlyrepparttar 127927 same thing. This is not only helpful with respect torepparttar 127928 ideal keyword phrase selection but also may be helpful to your writing style. How you communicate to a grandmother will have a completely different spin than how you communicate with a sports enthusiast looking for sports scores or a photographer searching for a place to review several different lenses.

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