Simple steps to optimize an RSS feed for search engines:

1.) The title should contain important search terms. To state obvious, title should be relevant and not misleading, while still emphasizing keywords. Ultimately, title should entice reader to read on, not mislead them.

2.) Display RSS feeds. Most webmasters display their feeds as content on their website. When displaying a feed be sure to use PHP, ASP or HTML so that search engines will spider contents of feed displayed. If using a template to display feeds, use header tags to define appearance of Channel Title and Item Titles. Many search engines weight header tags with more importance. See Displaying RSS Feeds for additional information - http://www.small-business-software.net/display-rss.htm

3.) Internal & external Links. Within a feed you should always use full path of any links, keeping in mind that other sites may syndicate contents of RSS feed. Links that are not local to site should launch a new browser. While this is not specific to search engines it will help keep visitors on your site.

4.) Link text should emphasize keywords. It is no longer a deep, dark secret that text used for incoming links will help a site contextually define keywords that site appears for in search engines. Keeping that in mind, be sure to use keywords in any link text that points back to your website.

5.) My.Yahoo and My.MSN. This is surprisingly simple to do but often overlooked by publishers and webmasters. The fastest way to have an RSS feed spidered by Yahoo or MSN is to include feed on a personal my.yahoo or my.msn home page. Simply create an account on respective search engines and customize home page to include your RSS feed. This is done by adding content and listing URL to RSS feed. Typically, within 24-48 hours feed's contents will be spidered and indexed by Yahoo and MSN.

Research company or business that is selling to you:

- Look for a phone number and address; all legitimate businesses will have one.

- Understand return policies, in case you're not happy with product you receive.

- Ask questions. If company has quality service, they'll have answers for you.

Research product or service you are buying:

- When shopping online, you don't get benefit of picking it up product and taking a good look at it. You may want to just use internet for your research and later see if you can find it in a local store . But internet also allows you to search for best deals. So, in this sense, you may choose to use local store to put you at ease about product, and purchase it online to get best price.