Search Engine Optimization for Dummies

Written by Mira Marsellia


Simple Steps for Beginners to Get Good Rank Position and Make Your Site Sell

Search Engine Optimization (SEO) method important for you especially if you come torepparttar world of internet marketing in a shoe string budget promotion for your business. If you are a newbie or beginner, don’t worry about this! This method is for you who want to optimize your website and then getrepparttar 127787 top rank on search engine. And it all could be possible for you by followrepparttar 127788 simple steps hereunder:

1.Have Your Own Website

If you like to be an affiliate, much business opportunity will give you personal website as your rep tools which it will be customized to your name, id, etc. This is good since you don’t have to put any effort to design your website and hosting. But remember, you can’t modify it and put anything on your own to enrichrepparttar 127789 content and optimized to website. Besidesrepparttar 127790 customized website is very similar to each other andrepparttar 127791 content is beyond your control so it is not easy to get indexed by search engine. So if you want to give good popularity to your main website (the customized website from your company) get some free or paid hosting and have your own website. Or try blog. For me blogging is very easy to use and can be purposed for many idea, both publishing personal thoughts and business. Blog is easy to update, it could give good informative things with nice template to choose. Personally I like Blogger at www.blogger.com .

2.Content, Content, and Content again.

Why content could berepparttar 127792 most important in optimizing your website? Because no matter how beautiful and attractive your website with animation or banner, you must understand thatrepparttar 127793 content holdrepparttar 127794 main important role to be indexed in search engine. Don’t just put big banners and abundant links of affiliates on your website. You must focus on what your main business and what you want to offer most. Don’t offer too many and wide range of product. Except they are related each others, be unique in you content. Give good quality of information, use simple words in short paragraphs and good structure and language.

3.Domain Name is Your Business Name

Tryrepparttar 127795 best you can to get domain name which described your business well. Your domain name must be used as your main ad most important keyword for people to find your website or what you offer. If you like to sell food for chicken, for example, let your domain name www.foodchicken.com . Avoid putting unrelated name and description since it will hurt your rank position in search engine. If you like to list your website on directory, putrepparttar 127796 first capital like A or number 1 is good for you to get top position.

4.Put Good Certain Keywords

The next step you must evaluate with good care in your content is keyword. Put extra attention to good keywords which you think will be used by people to find your site. Userepparttar 127797 most related keywords and focus on what your business offer. Don’t just use single word only, people like t search by using certain keywords with phrase. Collect good keywords with low competition. Use Wordtracker at http://www.wordtracker.com . After you get your certain keyword, put it as Title of your Website and asrepparttar 127798 first words in sentence of your paragraph.

Along Came a Spider (Part Two) Keyword Rich Copy Works - But Only When You Have A Plan

Written by Julia Hyde


There's no quick or easy way to write copy for your website. In fact, you should do several things before you even begin to put pen to paper-or fingers to keyboard. And most of it involves a lot of legwork.

First, you need a master plan that takes into account what you what to achieve, who your potential customers are, why they'll want to buy your product or service, and what information they'll need to make a purchasing decision. You can't just make this stuff up on a whim. You've got to get stuck into some serious research. To help you out, here's a brief laundry list of things to do before you get started.

Know your objectives. This may seem obvious but many people who want to sell online have no idea what they want to achieve. In fact, it's surprising how many people put up a website just because they think they need one. What'srepparttar purpose of your site? Do you want to sell products or services? Generate leads? Promote your brand? Build a datebase? Place your product catalog online to complement or do away with your print version?

What information will your visitors need? Put yourself in their shoes. If you're selling a product, what will your customers need to know about it in order to make a purchase? What kind of things influence their purchases? Is it a major purchase they'll need time to think about? Or is it a small, low or medium cost item they won't need to put a lot of thought into before they buy? You really need to know all this before you begin to think about writing anything. Because if you don't, you'll end up writingrepparttar 127786 wrong words, inrepparttar 127787 wrong style, forrepparttar 127788 wrong people.

Choose your words carefully. Having completed all these tasks, it's time to make surerepparttar 127789 words you plan to use on your site includerepparttar 127790 words and phrases your potential customers will use when they type a query into a search engines search function. "That's easy," you say. "If people want to buy a camera, they'll typerepparttar 127791 word "camera" into Google." Well, yes and no. They may indeed typerepparttar 127792 word "camera" but they could also type in lots of variations depending on what exactly it is they're looking for.

The only way to truly identify these words and phrases is to spend a serious amount of time doing some keyword research. Just in case you're not convinced, here's an example of how research helped one business targetrepparttar 127793 exact words their potential customers were using.

What a difference a word makes. AutoWorld Santa Cruz, (www.autoworldsantacruz.com) a small, family-owned car rental company in Santa Cruz, California, was in trouble. Several international car rental companies - Hertz and Enterprise - had moved into town and diluted their customer base.

AutoWorld knew that dollar for dollar they couldn't hope to compete with these global giants-print advertising, television commercials, pay-per-click etc. The only thing they could do was try and target potential customers who usedrepparttar 127794 Web to search for goods and services, and who, perhaps, preferred to deal with a smaller, family-owned business.

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