Search Engine Optimization and Other Scary Things

Written by Francisco Aloy

by Francisco Aloy

Being a relative newcomer torepparttar Web I decided to foray into Search Engine Optimization to gain first hand experience and any insights I could. My assumption was that it would have a basis built on rational thinking and logical facts.

I pre-supposed a certain degree of agreement and transparency from many ofrepparttar 127805 established sources and opinion makers. My starting viewpoint supported by my association of Search Engine Optimization andrepparttar 127806 Web as natural extensions of common sense, logical thinking.

In hindsight, I must confess I'm not more knowledgeable aboutrepparttar 127807 subject than when I first started. I found very few opinions and practices based on fact. What I did find - and it came as an unexpected revelation - was general confusion and disagreement.

I found secret potion SEO, lurking-in-the-shadows SEO, ignorance as dogma SEO, Voodoo SEO, witch doctor SEO, magical chicken bones SEO,repparttar 127808 10 blind men andrepparttar 127809 elephant SEO, fancy and hearsay as SEO! Inrepparttar 127810 minority, I found but a handful of opinions based on cold hard facts and logic. How inrepparttar 127811 world can Search Engine Optimization mean all those things?

OK, perhaps I did overdorepparttar 127812 above paragraph, butrepparttar 127813 point I'm making is this: Withrepparttar 127814 infinite number of opinions, incorrect assumptions and dead wrong practices; how do you know what to believe? Imagine you're a small business looking for SE optimization; how would you go about it?

The Search Engines, of course, won't reveal more than general guidelines for optimization; other than that, they don't say much. I realize they do things in that manner because they can't explain much about their inner workings. If folks hadrepparttar 127815 skinny onrepparttar 127816 formulas and algorithms, nothing short of SE pandemonium would ensue.

I'm sure you've seenrepparttar 127817 ads that guarantee a dominant position for your choice of keywords. How can that be so? I think some keyword phrases are so competitive, very few haverepparttar 127818 resources it would take to acquire dominance. The cost of many ofrepparttar 127819 keywords and phrases are completely out of reach for most small home based businesses.

Google PageRank: Not Worth The Worry

Written by John Metzler

I notice that a lot of webmasters are obsessed with Google PageRank (Entire sections of SEO forums are even devoted to PR). Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web site's PageRank value.

The PageRank value is a representation of a web site's internal and external link structure. Internally, your web site's pages should be easily accessible from each other and use anchor text relevant torepparttar theme ofrepparttar 127804 web site. Externally speaking, outbound links should be good quality and/or relevant to your web site's content. And finally, it is widely known that incoming links also contribute quite a bit to PageRank. There is obviously much more to achieving good search engine rankings thatrepparttar 127805 above linking strategies.

With that being said, many webmasters become obsessed withrepparttar 127806 PageRank of their web sites and consider it to berepparttar 127807 bottom line of any search engine marketing campaign. This type of thinking can cloud a much more important issue of whether or notrepparttar 127808 client has seen an improvement in search engine placement and web site traffic. Always base your achievements on specific rankings for keywords that have been well-researched. If you go parading around about achieving a PageRank of 6 for your client, he or she won't care if they aren't seeing a return on their investment, now will they?

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