Search Engine Optimization Tips (part 1)

Written by Jimmy Whisenhunt


Search engine optimization (seo) can be a freighting and daunting experience. We have put together some tips to make this task much more pleasant. We are going to go over some tips to help your search engine rankings. Here is what we are going to cover in this article.

1)Design and Setup Problems 2)Selectingrepparttar correct keywords 3)The Title Tag 4)Your Page Copy 5)Meta Tags 6)Images “alt” tags 7)What you should not do

1)Design and Setup Problems Unfortunately, some webmasters have lostrepparttar 127774 ballgame before they even get started with search engine optimization with design problems. We are going to go over five ofrepparttar 127775 most common design problems and there work around or solutions.

a)Sites that use Frames: Search engines do not index frames well. In fact search engine do such a poor job we recommend no to use frames at all. Here isrepparttar 127776 problem a frame page is likerepparttar 127777 name conveys it is a page in side of another page in a frame. The HTML code is like this: Framed Site

As you can see, there is no real content on inrepparttar 127778 page so search engines do not have anything to index. The work around is to userepparttar 127779 tag to add content to<IMG height=12 src="/the2.jpg" alt="repparttar 127780"> page manually. You would place<IMG height=12 src="/the2.jpg" alt="repparttar 127781"> tag before<IMG height=12 src="/the2.jpg" alt="repparttar 127782"> </FRAMESET> then add your optimized content between <body> </body>. An easy way to do this is to create a new regular (not framed) home page for your site that describes your site, products & services. Then copy everything from between<IMG height=12 src="/the2.jpg" alt="repparttar 127783"> <body> tags and insert it in<IMG height=12 src="/the2.jpg" alt="repparttar 127784"> <noframes> tag. <HTML> <HEAD> <TITLE>Example Framed Site</TITLE> </HEAD> <FRAMESET cols="150,*"> <FRAME name="contents" target="main"> <FRAME name="main"> <NOFRAMES> Optimized page content goes here for best results.

Keep it simple search engines like it that way and no one will every see it. Do not for get aboutrepparttar 127785 Title and Meta tags more on that later inrepparttar 127786 article.

b)Dynamic URLs Most search engine cannot or will not index dynamic URLs. A dynamic URL is a URL that contains any ofrepparttar 127787 following characters: ?, &, %, +, =, $, cgi-bin, .cgi Dynamic URLs are most common on database driven sites. If your URL contains any ofrepparttar 127788 above characters it is very unlikely that you will get listed withrepparttar 127789 major search engines. Solution is to make a static page that has a static URL on that does not contain any ofrepparttar 127790 above characters.

c)Sites That Use Flash Sites that use flash as a splash screen spiders cannot index them. A general rule is not to use flash as a home page splash screen. If you just have to use as much of your page copy as you can and remember to use your title and meta tags. Another note about flash is menu items. Spider’s follows HTML links with flash menu spiders cannot follow them. Work around use a site map to link all of your pages together sorepparttar 127791 spiders will have HTML links to follow.

d)Image Maps Image maps are similar to Flash most spiders cannot follow links in image maps. To be onrepparttar 127792 safe side build a site map of your entire site sorepparttar 127793 spiders have HTML links to crawl.

The Changing Face of Search Engine Optimization

Written by Bobby Heard


Withrepparttar ever evolving internet market for just about anything you can imagine and Google’s index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. The search engines, especially Google, seem to be on a daily diet of change and their algorithm seems to be growing atrepparttar 127773 rate of their index.

The word ‘related’ plays a much bigger part in SEO today than it ever has inrepparttar 127774 past. Instead of targeting an exact keyword phrase, it now makes a lot more sense to keep your site within context and to have related words to your keywords, compared to having density of one keyword phrase. Linking has also turned into a frenzy for relevancy. Unrelated links seem to no longer carry much weight at all. The theme through all of Google’s recent changes seems to come down to one cliché: quality over quantity.

Just like with any other update at Google, optimizers must search and research their profession, however it seems to be happening more often than ever. You can’t walk through our office without hearing Google’s name a thousand times. We have unofficial RND (research and development) meetings almost every hour as there seems to constantly be new ideas and theories popping into all of our heads. Inrepparttar 127775 past there were always changes torepparttar 127776 way we’ve done our work, butrepparttar 127777 pace of this change is accelerating rapidly as well asrepparttar 127778 competition for online searchers.

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