Ask following question first: What do I know about SEO?

If answer is "nothing", then don't buy it.

Marketers are banking on lack of knowledge among consumers. It is no different whether it is SEO world or automobile world or cell phone world. The best search engine optimization tip I can provide is this: educate yourself.

Search engine optimization help often comes in two forms:

1) The Big Sell 2) The Complex and Mysterious

Attempts to "sell" search engine optimization software are really of no true help. These marketers are trying to sell something, not necessarily trying to help. When it comes to SEO, learn more about it before buying latest SEO gizmo. Though it is true that we all need tools and services to complete tasks more efficiently and quickly, it is also true that we can better use those tools if we understand and learn underlying processes. Let me state unequivocally that there is no need to go out and blindly purchase search engine optimization software that will cost $100 plus (sometimes much higher!). Just like anything else that someone will try to sell, take a step back, relax, review, reconsider and learn more.

The rules of search engine optimization and key words seem like a never ending cycle of evolution. There are a few strategies for applying an even balance of relevant content and keyword density. For starters, following ingredients are required for search engine friendly web copy:

100 percent original content Well-researched – accurate information A non-overused key word to propel search engine rankings A relevant key word density ratio of three to four percent per 500 words

The ingredients appear rather simple to come by for writers and individuals who have a knack for communicating gripping information, online. Unfortunately, a prevalent mistake amongst webmasters or search engine optimization experts are in compilation of plagiarized web copy or replicated content. Another common blunder is use of inappropriate key words. (These rules do not apply when a web site offers a directory of articles authored by divergent writers).