Search Engine Optimization Meets Online PRWritten by Dali Singh
We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is way to go. One of primary benefits of getting your content rich articles indexed in search engines is so that you can increase your websites’ overall PageRank, while continuing to build exposure for your company.
Here are a few tips to get you started in right direction:
Add popular keyword phrases in your article- When writing your article, make sure to include popular keyword phrases in your headline, subheads and summary of your article. Make sure your site uses these words too. Placing these keywords and search terms may help prospects and press identify your article when they run a search in major news feeds.
Include your website link - Whether it is in author’s byline or in body of article, if you are going to write an article, make sure to include your website link within article. This is best way to get inbound links from other websites, without having to return favor.
Submit to PRWeb and other newswires - Journalists increasingly rely on major search engines for their research. In order to get your press release found, indexed and ranked, you may want to consider submitting to an article distribution service like PR Web. PR Web sends press releases to major news search engines, including Google News and Yahoo News. Press releases distributed through PR Web are optimized for maximum organic search engine inclusion. Search engines can then crawl naturally and efficiently to index your press release.
Additional article distribution services: www.thephantomwriters.com www.marketingsource.com
Identify best websites for your article - After optimizing your article, identify which websites to submit your article to. There are hundreds, if not thousands of publishers that are looking for quality content to publish. It is best to find high traffic websites that have target audience you are looking for. To find these sites, simply perform a search in Google by placing relevant terms like “article submission” or “article directory” in search box. For instance, if you are writing a self-help article, type term “self-help articles” and target websites that are on first few pages of search engine.
Source Code: Places You May Not Have Thought To Put KeywordsWritten by Courtney Heard
We all know it's good practice to put in-context keywordsinto page titles, meta tags and alt tags. But here are a few places you may not have thought about.
1. Tables - You're most likely familiar with what a table tag looks like. They generally look like this <table width="100%" border="0" cellpadding="0"> or some variation, right? There are actually two areas within a table tag that keywords can be applied to. The table ID and Summary. A table tag written in this manner will look more like this <table width="100%" border="0" cellpadding="0" id="Accommodation Rates" summary="A breakdown of rates for Accommodations at Estancias Los Potreros">.
2. File Names - HTML, images, CSS files, php scripts, cgi scripts, asp scripts, java apps, video clips, sound bites, and every file you use to create your web site can be named using keywords that apply to web site content. Making sure these titles also apply to purpose of file itself is also very important, especially if file type can be indexed by search engine bots, like php and flash. If name of file has very little to do with what file contains, it will have little to no affect on your keyword density.
3. Reference Tags - A normal reference tag looks like this <a href="http://www.ride-americas.com">. A title can be added to this tag making it look like this <a href="http://www.ride-americas.com" title="Horseback Riding Vacations in Argentina">. This can also be applied to mailto: reference tags. Because this text will be seen by web vistors when they hover their mouse over link, it's good practice to keep it relevant and to-the-point. Never sacrifice user-friendliness