Search Engine Optimization Meets Online PR

Written by Dali Singh

We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles isrepparttar way to go. One ofrepparttar 127811 primary benefits of getting your content rich articles indexed inrepparttar 127812 search engines is so that you can increase your websites’ overall PageRank, while continuing to build exposure for your company.

Here are a few tips to get you started inrepparttar 127813 right direction:

Add popular keyword phrases in your article- When writing your article, make sure to include popular keyword phrases in your headline, subheads and summary of your article. Make sure your site uses these words too. Placing these keywords and search terms may help prospects andrepparttar 127814 press identify your article when they run a search inrepparttar 127815 major news feeds.

Include your website link - Whether it is inrepparttar 127816 author’s byline or inrepparttar 127817 body ofrepparttar 127818 article, if you are going to write an article, make sure to include your website link withinrepparttar 127819 article. This isrepparttar 127820 best way to get inbound links from other websites, without having to returnrepparttar 127821 favor.

Submit to PRWeb and other newswires - Journalists increasingly rely on major search engines for their research. In order to get your press release found, indexed and ranked, you may want to consider submitting to an article distribution service like PR Web. PR Web sends press releases to major news search engines, including Google News and Yahoo News. Press releases distributed through PR Web are optimized for maximum organic search engine inclusion. Search engines can then crawl naturally and efficiently to index your press release.

Additional article distribution services:

Identifyrepparttar 127822 best websites for your article - After optimizing your article, identify which websites to submit your article to. There are hundreds, if not thousands of publishers that are looking for quality content to publish. It is best to find high traffic websites that haverepparttar 127823 target audience you are looking for. To find these sites, simply perform a search in Google by placing relevant terms like “article submission” or “article directory” inrepparttar 127824 search box. For instance, if you are writing a self-help article, typerepparttar 127825 term “self-help articles” and targetrepparttar 127826 websites that are onrepparttar 127827 first few pages ofrepparttar 127828 search engine.

Source Code: Places You May Not Have Thought To Put Keywords

Written by Courtney Heard

We all know it's good practice to put in-context keywordsinto page titles, meta tags and alt tags. But here are a few places you may not have thought about.

1. Tables - You're most likely familiar with what a table tag looks like. They generally look like this <table width="100%" border="0" cellpadding="0"> or some variation, right? There are actually two areas within a table tag that keywords can be applied to. The table ID and Summary. A table tag written in this manner will look more like this <table width="100%" border="0" cellpadding="0" id="Accommodation Rates" summary="A breakdown of rates for Accommodations at Estancias Los Potreros">.

2. File Names - HTML, images, CSS files, php scripts, cgi scripts, asp scripts, java apps, video clips, sound bites, and every file you use to create your web site can be named using keywords that apply torepparttar web site content. Making sure these titles also apply torepparttar 127810 purpose ofrepparttar 127811 file itself is also very important, especially ifrepparttar 127812 file type can be indexed by search engine bots, like php and flash. Ifrepparttar 127813 name ofrepparttar 127814 file has very little to do with whatrepparttar 127815 file contains, it will have little to no affect on your keyword density.

3. Reference Tags - A normal reference tag looks like this <a href="">. A title can be added to this tag making it look like this <a href="" title="Horseback Riding Vacations in Argentina">. This can also be applied to mailto: reference tags. Because this text will be seen by web vistors when they hover their mouse overrepparttar 127816 link, it's good practice to keep it relevant and to-the-point. Never sacrifice user-friendliness

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