Search Engine Optimization Is For Fools?

Written by Kevin Emswiler

Do you know how to get your website onrepparttar first page of google’s search results? If you don’t, you soon will.

Regardless of how you market your website, you should takerepparttar 127834 time to learn search engine optimization. Theres no other marketing method that I know of where you can get a constant flow of free quality traffic to your website everyday.

Before I show you how to optimize your web pages, I like to make a quick point. You don’t need a large site to get great rankings on google. You could have a one page website and optimize it for one keyword, and be onrepparttar 127835 first page of googles search results for that keyword. This would be hard to achieve because google’s search engine values link popularity. Most websites will not link to yours if its only one page. Your site wouldn’t be providing any value to their readers, but a website that’s just 5 pages can be of value as long as it provides good quality information.

Now lets optimize your web pages. Optimize each of your web pages for one keyword. Put they keyword in your title, description, and keyword tags. Heres an example. Lets say your creating a website about ebay and one of your web pages is about ebay auctions. This is howrepparttar 127836 tags will look.

How Web Design Can Affect Search Engine Rankings

Written by John Metzler

Uniquely built web sites can create unique issues when being promoted onrepparttar search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieverepparttar 127833 full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site.

1. Size Matters. The size of a web site can have a huge impact on search engine rankings. Search engines love content, so if you have only a few pages to your site and your competitors have dozens, it's difficult to see a top page ranking for your site. In some cases it may be difficult to present several pages of information about your business or products, so you may need to think about adding free resources for visitors. It will help in broadeningrepparttar 127834 scope of your web site (which search engines like) as well as keep visitors on your site longer, possibly resulting in more sales.

2. Graphics-Based Web Sites. While web sites that offerrepparttar 127835 visitor a more esthetically-pleasing experience may seem likerepparttar 127836 best choice for someone searching for your product, they arerepparttar 127837 most difficult to optimize. Since search engine robots cannot read text within graphics or animation, what they see may be just a small amount of text. And if we learned anything from point #1, small amounts of content will not result in top rankings. If you really must offerrepparttar 127838 visitor a graphics-heavy or Flash web site, consider creating an html-based side of your site that is also available to visitors. This site will be much easier to promote onrepparttar 127839 search engines and your new found visitors will also haverepparttar 127840 option to jump over torepparttar 127841 nicer looking part of your site.

3. Dynamic Web Pages. If most of your web site is generated by a large database (such as a large book dealer with stock that is changing byrepparttar 127842 minute) you may find that some of your pages do not get indexed by major search engines. If you look atrepparttar 127843 URL of these pages they can be extremely long and have characters such as ?, #, &, %, or = along with huge amounts of seemingly random numbers or letters. Since these pages are automatically generated byrepparttar 127844 database as needed,repparttar 127845 search engines have a tough time keeping them up to date and relevant for search engine users.

One way to combat this problem is to offer a search engine friendly site map listing all your static pages just to let them know that you do have permanent content on your site. If search engines see links going to and from these dynamic pages within a good internal linking system, this may also lead torepparttar 127846 pages getting indexed. The link popularity of your site may carry more weight in this case as well, so if you can't offer as much static content as your competition, make sure you have an aggressive link campaign onrepparttar 127847 go.

4. Proper Use of HTML. There is quite a bit of sub-par web design software out there. Word processors usually have a way to create HTML documents which can be easily uploaded to a site via ftp. However, in many casesrepparttar 127848 code thatrepparttar 127849 search engine robots see is mostly lines and lines of font and position formatting, not relevant content. The more efficiently written web sites usually achieve higher rankings. Our choice for web design software is Macromedia Dreamweaver, as it is an industry standard. It also makes using CSS (Cascading Style Sheets) a breeze, which can drastically cut down onrepparttar 127850 amount of text formatting in HTML code. Hand-coding HTML to design sites is also a good method if you are proficient enough.

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