Search Engine Optimization Firm Dominates Ontario Hospitality Marketing

Written by Mark Coles

“The current trend for resort reservations is that 80% of bookings come either directly or indirectly fromrepparttar internet” says Mark Coles, a partner in First Page SEO - a Canadian company specializing in internet marketing. “The interesting thing is that over 80% of that internet traffic can be attributed to search” says Coles. For web sites to really excel they need their natural or organic placement to get them ontorepparttar 147090 first or second page. Only about 20% of hospitality based internet traffic comes from collateral print material where users can seerepparttar 147091 web URL. That meansrepparttar 147092 bulk ofrepparttar 147093 hits on any given web site come from keyword searches.

With so much competition onrepparttar 147094 World Wide Web it takes more than luck to ensure sites end up onrepparttar 147095 first page rather than fifty pages back.

First Page SEO has a solid track record of optimizing and placing sites. Currently they dominate Ontario resort search engine placement on Google. By example if you keyword search “Ontario resort” about 7.5 million sites compete for that phrase. Eleven ofrepparttar 147096 twenty listings onrepparttar 147097 first two pages are clients of First Page SEO. In fact, if you type in “Ontario search engine optimization” you will find First Page SEO inrepparttar 147098 #1 position ahead of 1.5 million other sites. Dorepparttar 147099 same search on MSN and you will find them inrepparttar 147100 #1 position again, and up nearrepparttar 147101 top on Yahoo as well!

“Its no accident that we arerepparttar 147102 placement leader in hospitality internet marketing in Ontario” says Coles. “We start out by ensuringrepparttar 147103 web site hasrepparttar 147104 genetics to become a top site and then we use a combination of SEO techniques accompanied by good, old fashioned marketing to improverepparttar 147105 base product.” First Page SEO avoids black hat techniques like stealth software, false directories, cloaking, etc. and focuses on theme, solid content and link strategies that supportrepparttar 147106 products and services being marketed. “Our Top 50 link program is a top seller” says Coles, “It uses DMOZ style one way back links from directories with a Page Rank of 6 or higher. Every listing has unique anchor text andrepparttar 147107 directories are turned on very slowing to avoid sand boxing.

Google Sitemaps Explained - How to Get Your Site Indexed With Google Sitemaps

Written by Titus Hoskins

Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]

Google has recently implemented a program where any webmaster can create a Sitemap of their Site and submit it for indexing by Google. It is a quick and easy way for you to keep your site constantly indexed and updated in Google.

The program is appropriately called Google Sitemaps.

In order for you to best use Sitemaps, you must have an XML generated file on your site that will transmit or send any updates, changes, and data to Google. XML (Extensible Markup Language)is everywhere these days, you have probably seenrepparttar orange XML icon on many web sites and its often associated with Blogging because Blogs use XML/RSS feeds to syndicate their content.

Today RSS is known mostly as 'Really Simple Syndication' but its original acronym stood for 'Rich Site Summary'. XML is only simple code like HTML and it is used to syndicate your content to all interested parties.

Andrepparttar 147006 interested party in this case is Google. By creating Sitemaps Google is really asking webmasters to take charge of repparttar 147007 indexing and updating of their sites. Basically, doing repparttar 147008 Googlebot's job!

This is a 'Good' thing! Withrepparttar 147009 steady influx of new web sites growing rapidly, indexing all this material will become a challenge, even withrepparttar 147010 resources of Google. With Sitemaps, websmasters can now take charge and make sure their site is crawled and indexed.

Please note, indexing your site with Sitemaps WON'T improve your rankings in Google. You will still be competing withrepparttar 147011 other sites in Google for top positions. But with Sitemaps you can make sure all your pages are crawled and indexed quickly by Google.

There are some other big advantages of using Google's Sitemaps - mainly you have control over a few key variables, attributes or tags. To explain this as simply as possible, your XML powered sitemap file will have this simple code for each page of your site:

< url> < loc>< / loc> < priority>1.0< /priority> < lastmod>2005-07-03T16:18:09+00:00< /lastmod> < changefreq>daily< /changefreq> < /url>

Along with 'urlset' tags atrepparttar 147012 beginning and end of your code, and an XML version indication - that's basically your XML file! File size will depend onrepparttar 147013 number of webpages you have.

Taking a closer look at this XML file:

location - - name of your webpage

priority - you setrepparttar 147014 priority you want Google to place on that page in your site. You can prioritize your pages: 0.0 beingrepparttar 147015 least, 1.0 beingrepparttar 147016 highest, 0.5 is inrepparttar 147017 middle. This is ONLY relative to your site. It will not affect your rankings. Why is this important? You have certain pages on your site that are more important than others, (home page, high profit page, opt-in page, etc.) by placing high priority on these pages, you will increase their importance in Google.

last modified - when you last modified that page, this timestamp allows crawlers to avoid recrawling pages that haven't changed.

change frequency - you can tell Google how often you change that particular page. Never, weekly, daily, hourly, and so on - if you frequently update your page this could be extremely important.

Why do I need a XML Generator?

In order for this XML sitemap file on your site to be constantly updated, you need a Generator that will spider your site, list allrepparttar 147018 urls and automatically feed them to Google. Thus constantly updating your site in Google's massive index or database. Keep in mind, Google also gives yourepparttar 147019 option of submitting a simple text file with all your URLs.

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