Search Engine Optimization - Create Effective Keywords and be The Champion. Written by Endar WS
So many web masters say that if you want your web site to be seen on top of free search engines then optimize it prior to submission to search engines. Actually, statement is not absolutely true. Getting listed on top of free search engines is now become more and more difficult. Optimizing web page with keywords is just one of first steps to get higher rank on search engines. So, what is problem? The problem is, there are too much big-competitors using same keywords with your keywords site. Using same keywords that is also being used by thousands of competitors will cause it too competitive and it does very difficult to get good positioning on search engines. I would rather use keywords with 2 hundreds of competitors without eliminating it's effectiveness than using keywords with thousands of competitors. It will much decrease competitors and I have much bigger possibility to get listed on top of free search engines. The question is to determine it? OK, here's secret: 1) List keywords you that want it as keywords on your site. Use keywords that describes your business only. Use 2 or 3 phrases of keywords. Why? # Using a single word of keywords affects too competitive and less generate targeted and potential visitors. In contrast, using phrases keywords will generate much targeted visitors and also decrease number of competitors. # The statistical show, most netters type 2or 3 phrases than single word of keywords.
Beware of Fake SEO consultants.Written by Ashish Thakkar
Some important facts you need to know before you choose your Search engine optimization company or an SEO specialist.
=>If a Search engine optimization firm has guaranteed you number 1 position on Google, number 1 Yahoo listing, Top Msn ranking or any other top search engine position then just stop there.Either it is a Fake Seo specialist or an individual calling himself a representative of an seo company who will extract hundreds and thousands of dollars out of you and leave you with a Free for all (FFA) , search engine submission report or get you on a number 1 page ranking for a particular keyword which no surfer will ever take effort to type in. It is very imporant to stay away from such SEO companies that do tricks which might get your site banned on search engines. People everywhere scramble from gimmick to gimmick , trick to trick to get to number 1 position for a general search term and sometimes they even manage to do that – but for how long ?.One small change at Google and they are back on page number four, rank number 44. It is therefore important to follow traditional SEO tweaks along with new and genuine techniques for website promotion like fresh content for your web or using Rss and blogs.
=>Do not do Doorway tricks or Spamming to get a high rank on search engines like Google.
Google Quality Guidelines :
- Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Google.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially duplicate content.
- Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
- Keep links on a given page to a reasonable number (fewer than 100).