Search Engine Optimization - A Must

Written by Alec Duncan

As you surfrepparttar web take a look around at many ofrepparttar 127989 sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They haverepparttar 127990 content. What is left?

The problem is these sites aren't optimized forrepparttar 127991 search engines. SEO, Search Engine Optimization, SE Friendliness, however you refer to it doesn't matter,repparttar 127992 fact is it works and I'm going to tell you what's involved.

Before we continue let me familiarize you with some relevant terminology in my own words.

Search Engine Optimization Search engine optimization can be referred to asrepparttar 127993 addition and modification of all variables and extended variables of a web site in hopes of achieving a better position inrepparttar 127994 search engines. By variables I mean components of a website such as META tags and content. By extended variable I mean things such as links from other sites.

Different SEOs, search engine optimizers, may have different opinions on this but alas this is only my own.

What is a Search Engine Optimization Company? A search engine optimization company is a company that offersrepparttar 127995 service of creating and adjusting allrepparttar 127996 variables involved in search engine optimization in order to get your web siterepparttar 127997 best ranking they can achieve, duringrepparttar 127998 designated project period, for allrepparttar 127999 major search engines.

Search Engine Optimization Hurdles Back torepparttar 128000 question of why these sites rich with content aren't bringing inrepparttar 128001 numbers. There are several reasons why sites small and large aren't optimized forrepparttar 128002 search engines, fortunately these can be remedied.

1. Many webmasters/site owners believe in "If You Build It They Will Come". This attitude will get your web site no where fast. Sure if you build it you will get users maybe even a decent amount of users but you will not be unleashingrepparttar 128003 real potential of your web site.

2. Not feeling that your site can do better than it is. Websites can always be further optimized. Search engines change their algorithms allrepparttar 128004 time so what worked 2 months ago may not work as well or at all in present times. For any of you that fee you can get your site optimized better, think ofrepparttar 128005 story ofrepparttar 128006 Little Engine and don’t think you can, KNOW YOU CAN.

3. Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization.

This is partially true. Search engine optimization is not easy but then again, anyone can do it. It does take time though and time is a precious commodity. In situations where you just can't devoterepparttar 128007 time to search engine optimize your site I would recommend seekingrepparttar 128008 services of a professional search engine optimization company. You can choose one here SEO Companies

4. Time + cost = a deterrent. For a situation like this I would recommend optimizing little by little on your own. Eventually you will become better and better at it and be able to accomplish more in less time.


Written by Pavel Lenshin


------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.

That is why one point should be stressed out - your business return on SEO is directly proportional torepparttar results your business have now. It means that SEO strategy, unlike marketing optimization, directed to boost quantity, not quality. If your business enjoys 1% response rate for any action you demand, whether it is sale, subscription, feedback or other it keeps on having similar response rate after SEO will be accomplished, althoughrepparttar 127988 response will grow in absolute numbers as a result of increasing traffic flow.

As you see SEO is not a panacea. The highest andrepparttar 127989 most efficient return on your SEO campaign as well as business investment may be reached upon one condition. Only when your current business model and marketing campaign has already been optimized and reached high level or response rate and efficiency, it is smart to grow your business "in quantity".

The reason for such attitude lies withinrepparttar 127990 next speculation as well. Having inefficient business model under conducting web-site SEO will force growing number of visitors to turn your online business down for good. The obvious reason is that too few people actually return torepparttar 127991 site once they left it for any reason, so having low response rate will substantially decrease your SEO result!

Let's draw an example. With previously mentioned 1% response rate from every 100 visitors you get, would mean that 1 visitor only takes desired action. Suppose SEO campaign increasedrepparttar 127992 flow of targeted traffic to 1000. Using children's math we can easily come up with 9 new people, who would start to express their interest in your offer every month.

Now what if your, as some marketers say, "conversion" rate is 10% (10 visitors from every 100) andrepparttar 127993 SEO helped to bringrepparttar 127994 same 1000 targeted traffic. You now have 100 “desired actions” per month! In other words, your net SEO achievement is 90 new people. Compare this to 9 people with 1% conversion rate and it all becomes clear. That is why SEO is mainly about quantity, while response rate is mainly about quality.

I haven't intentionally mentioned about high quality of traffic search engines generate. Many experts would probably be skeptical by now for my evening-outrepparttar 127995 quality of traffic and focusing on quantity only. The explanation is simple -repparttar 127996 quality of SE traffic is an Individual parameter.

Unlike many marketing and SE experts I cannot tell you how "quality" visitors coming from SE will be for your particular business as I don't know your present promotion methods. That is whyrepparttar 127997 quality of traffic SEO campaign brings may be neutral, slightly positive or even negative. Yes, it may be negative.

I anticipate a small shock among online marketers, who were taught for their whole internet business career that search engine traffic isrepparttar 127998 most quality traffic they may have. It is not true under some conditions. If banner or classified ads wererepparttar 127999 only ways of generating traffic for you, then SEO will surely bring a quality improvement to your business response, onrepparttar 128000 other hand, imagine, that your present visitors are interested readers of your books, ebooks, reports, articles and other publications. Do you really think that "response quality" of people coming from "Description tag" of your search engine listing will be higher? Hardly, you can surely expect a slight decrease in response rate of SEO campaign, despiterepparttar 128001 unquestionable quantity growth in accordance with our previous example.

Next vital point is to understand that before anything we, firstly, should have those web-pages, otherwise there would be nothing to optimize. That basic logic will lead to another obvious conclusion. The more theme-based web-pages you haverepparttar 128002 better SEO result you can achieve. If your online business represented by 3 web-pages (main sales letter, aboutrepparttar 128003 author and contacts), your initial SEO "resources" are too weak to reach any substantial goal. SEs look for information, that is why, content rich web-sites may truly enjoy advantages of SEO.

Secondly, your pages should have already been listed in SEs. If you haven't submitted your web-site to SEs yet, no point to optimizerepparttar 128004 SE listing position you don't have.

An important dilemma every business operator faces isrepparttar 128005 extent s/he allows to reach in desire to get outstanding SEO results. Here is what I mean. As we all knowrepparttar 128006 basic rule of successful web-site optimization is focusing on keywords with low or very low competition. In other words,repparttar 128007 less supply of internet resources for some particular keyword or phrase is,repparttar 128008 more chances are for your web-page of being "noticed" and ranked high.

Here isrepparttar 128009 problem, if you want to get a maximum for your web-site SE position you should be prepared not just to rewrite or edit your web-pages, but to completely changerepparttar 128010 theme structure and priority of informational content!

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