Search Engine Optimization - A Complete Idiot's Guide

Written by Chris van der Walt

Most of us know by now that having a website doesn't mean much if nobody knows about it. There are many ways to market your website online, including pay-per-click advertising and banner ads on other websites. But by farrepparttar most effective and comparatively speaking cheapest way of getting your website "out there" is to optimizerepparttar 150903 content so that search engines enjoy "crawling" your website and therefore rank your website highly compared to your competitors.

A very quick crash-course in search engines: Search engines like to show their usersrepparttar 150904 most relevant content for a specific keyword. They make use of so-called "spiders" to automatically visit your website to see what your site is about. Only in rare circumstances will a human user from a search engine company actually visit your website. You can imagine that for human users it would be impossible to physically go through millions and millions of websites on a regular basis to check what they're about.

Therefore,repparttar 150905 search engine spider will see which words are repeated frequently throughoutrepparttar 150906 content of your website. If your website is about vacuum cleaners, but you often refer torepparttar 150907 term "lawnmowers" in your website's content (more than "vacuum cleaners"),repparttar 150908 spider will incorrectly assume that your website is about lawnmowers.

But wait, there's much more to it than just that. It's also about how you userepparttar 150909 keyword. If you userepparttar 150910 keyword "vacuum cleaner" six times on your page, but you are using "lawnmower" in a header to a page or in italics or bold text,repparttar 150911 search engine might still think that your site is about lawnmowers instead. The proper use of keywords inrepparttar 150912 title of your website, as alternative text on images (that pops up when you move your mouse over it),repparttar 150913 distribution of your keyword throughout your page (top, middle and bottom),repparttar 150914 use of your keyword in text-links to other pages on your website as well asrepparttar 150915 use of your keyword in headers, are all important factors that search engines look for.

No, that's not it, yet! This covers probably only around ten percent of search engine optimization. The next item would be keyword popularity. By keyword popularity I mean to say you should investigate how popular your targeted keyword is among search engine users. For example, I might be very impressed with myself for optimizing a site forrepparttar 150916 term "blue socks" so that my site shows up as number one in each and every search engine when you type inrepparttar 150917 term "blue socks" and hit Search. But if on average only two people worldwide searches monthly forrepparttar 150918 term "blue socks", will I getrepparttar 150919 necessary traffic from search engines? The answer is a very clear "NO". If I instead see that 2500 people worldwide are searching forrepparttar 150920 term "sock suppliers" monthly, I would be much better off optimizing my site for this term, right? Correct, but also bear in mind that more popular search phrases normally brings with them more competition. In other words, it might take more of a constant effort to optimize a website forrepparttar 150921 term "property" than forrepparttar 150922 term "cape town property", because you are competing with others who are also trying to be number one for that keyword.

To Meta Tag or not to Meta Tag

Written by Dave Felts

Clients are always asking me aboutrepparttar value of met tag decscription and keywords. Usually it's alongrepparttar 150747 lines of "My (webmaster, IT team, Content Manager, Site Manage, 12 year-old nephew) told me don't bother with meta tags".

The basic rule here is applicable to more than just SEO: better to have it and not need it than need it and not have it. As long as you don't keyword stuff or otherwise spam these tags, you're not going to do yourself any harm, and you might just do some good.

Meta Keywords: no more than 15 terms withrepparttar 150748 most relevant terms first. Don't use terms that don't occur inrepparttar 150749 page. Avoid repetition.

Meta Description: Keep it short, direct, torepparttar 150750 point, and page specific. No longer then 25 - 30 words. Some engines (Temoa) userepparttar 150751 meta description asrepparttar 150752 blurb that goes underrepparttar 150753 link. So write an accurate description ofrepparttar 150754 page: "All about Joe Schmoe Widgets."


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