Search Engine Optimization - A Beginner's Guide

Written by Claude Beavers

Getting your site listed inrepparttar top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guaranteerepparttar 142096 highest placement possible, and even more work is needed to keep your ranking for any period of time. Here are some simple tips and strategies to keep your site listed, and listed well, without spending any extra cash on pay per clicks.

Optimizing your site forrepparttar 142097 best search results

Linking and Links to Your Site

Getting links to your site is one ofrepparttar 142098 most important jobs you have when trying to properly optimize your site for search engine listings, regardless of which search engine you are attempting to get listed in. Having links to your site assures that it will be found byrepparttar 142099 spiders ofrepparttar 142100 major search engines, andrepparttar 142101 more links coming to your site,repparttar 142102 more pages from your site are going to be listed in any given search engine. The more popularrepparttar 142103 site,repparttar 142104 more exposure you get, both fromrepparttar 142105 search engines andrepparttar 142106 general browser. Link trading, or exchanging links to other sites on your page for links to your own on their site, is an excellent way to get started in getting some links to your site. There are thousands of sites out there with automated link exchange pages, where you simply fill out a form and place their link on a page of your site, and you get a link from theirs. You can easily get 20 to 50 links a day from such pages, although they aren't as high quality asrepparttar 142107 others you can find.

Any site onrepparttar 142108 internet with a "Links" or "Resources" page can be a potential link exchange partner. Simply findrepparttar 142109 sites that relate to yours, even in a general sense, and send them an email requesting a link exchange. Be sure to have a link to their site on your links page and give them a link torepparttar 142110 specific page their link is on. It also helps to have your links dispersed into categories, rather than having one long page with 1,000 links on it. This will make people more eager to trade links with you due to it being much easier to find their site on your links page. Keep a list ofrepparttar 142111 sites you have emailed, and mark off which ones have or have not replied and have or have not placed a link to your site. If after two weeks no link is present, orrepparttar 142112 owner ofrepparttar 142113 other site has not replied, simply delete their listing from your links directory and move on. There are enough sites out there, no matter what topic you relate to, that link exchanges are not difficult to find. These types of sites generally have a higher popularity and higher quality traffic thanrepparttar 142114 instant submissions, although it does take a bit longer to accumulaterepparttar 142115 amount of links you need.

Another way to get links quickly would be to sign up at one ofrepparttar 142116 various link exchange websites like These will usually charge a small subscription fee, but you will get a large amount of links in a relatively short amount of time. Remember when dealing with these type of sites to deal with only links from your particular category, as it will help more inrepparttar 142117 long run. Also, be careful who you link to within your own category. Try to stick with high-popularity websites that show up high inrepparttar 142118 rankings on your favorite search engine. Having quality over quantity with links, as well as most other optimizations, is vital if you plan on being ranked highly for any period of time.

Also, try to keep your links coming in. With a massive burst in incoming links that completely diesrepparttar 142119 next month,repparttar 142120 search engines grow suspicious. Either try to spread out that massive burst out overrepparttar 142121 next few months, or keeprepparttar 142122 incoming links at or aboverepparttar 142123 number you got last month. With this approach,repparttar 142124 major search engines "see" that you are not only gaining in popularity rapidly, but you are continuing to grow in popularity instead of dieing out.


Content is another major factor in how you will be ranking inrepparttar 142125 major search engines. Having fresh, new content every month, or better, every day, will show that your site is not stagnant. It will also keep your visitors happy. Nobody will come back if your site never changes... they will move on to one that is updated more often. A great way to do this is through or other article sites like it. You can copy an article to your site (leavingrepparttar 142126 article fully intact, of course... you don't want to break any copyright laws) and have free, original content, every day if you would like. Again, it is best to use content that is directly related to your site, not only forrepparttar 142127 sake of your rankings (although you will have original content, it will not be related, and so it will be thrown out as "fluff" byrepparttar 142128 major search engines), but for your visitors as well. Nobody wants information onrepparttar 142129 newest video game when they visit a flower shop online.

Earning From Your Website

Written by Helen Peshkova

Before you start building your site, ask yourself "WHY?". Why did you decide to build your own web site. How are you going to earn money? Creating simple homepage will not get you any money at all nor you receive lots of visitors. Your website must berepparttar part of your business. It also must berepparttar 141803 part of your business plan.

When you are planning your website, ask yourepparttar 141804 following questions:

1. Who is your audience? Your main goal is to provide information to meetrepparttar 141805 needs of your key audience, in a manner that is user-friendly. Audiences may include your clients: businessmen, professionals, etc.

2. What goals do you want to achieve with this site? What problems is your Web site trying to resolve? What arerepparttar 141806 advantages to having a Web site? Think about these questions as you prioritize your goals, and use them as a guide in your decision-making.

3. Isrepparttar 141807 information you want to providerepparttar 141808 same information that your audience wants from you? Your perceptions may dramatically differ from their perceptions! Involve your visitors, listen to their comments, test your site with them. Approach your information as if you were a user visiting your site forrepparttar 141809 first time. Does it make sense?

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