Search Engine Optimization --- An Overview

Written by Prabuddha S Raychaudhuri

Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasingrepparttar online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.

1. What is search engine optimization?

Search engine optimization (also known by various other names like search engine ranking, search engine promotion, website promotion, SEO etc.) is a method through which a website is given top rankings in various search engines. According to a recent industry study, 1 in every 20 people go torepparttar 127958 second page of search results pages, but only 1 in every 100 people go beyond that. So, by top search engine rankings, we mean that your website should be withinrepparttar 127959 first two pages ofrepparttar 127960 search results, preferably inrepparttar 127961 first page (i.e. within top 10 rankings).

2. What arerepparttar 127962 prime benefits of search engine optimization?

§ Top search engine rankings result in more pre-qualified business leads coming to your website which in turn can convert to greater sales for your organization.

§ Search engine promotion is one ofrepparttar 127963 cheapest methods of advertizing for your organization. Compared to advertizements inrepparttar 127964 newspapers/magazines or inrepparttar 127965 television, search engine promotion costs many times less and can bring more traffic to your websites, thereby providing greater ROI.

§ Search engine optimization enhances online brand identity of your organization.

3. What arerepparttar 127966 key factors for your website to have top search engine rankings?

Search engines change their algorithms frequently, thereby forcingrepparttar 127967 search engine optimization companies to re-strategize their search engine optimization techniques. However,repparttar 127968 following attributes are basic and play a major role in procuring top search engine rankings.

a. Keyword Research – Keywords playrepparttar 127969 most vital role in your search engine optimization campaign. Keywords (can be 1, 2, 3 or more words) arerepparttar 127970 search terms which a surfer types inrepparttar 127971 search box of a search engine to reach your website. Let us consider that you are an “India-based Outsourcing consultant” interested in optimizing your website for top search engine rankings. The following are some ofrepparttar 127972 keywords which surfers will type to reach your website -

Keywords bpo bpo india bpo outsourcing services business outsourcing services business process outsourcing offshore companies offshore outsourcing offshore outsourcing services offshore services outsource india outsourcing companies outsourcing consultants outsourcing india outsourcing services outsourcing services company

Keyword research tips –

· Always target keywords that best describe your products/service. · Try to find multiword potential keywords compared to single keywords. · Try formulating keywords which give answers to as “why/how/what …….?” · Utilize your server log files to know what your customers searched most while visiting your site. · Use keyword generator softwares like Wordtracker ( or Overture ( · Include popular common misspellings (e.g. viagra typed as viagara etc.) in your keyword list.

b. Title ofrepparttar 127973 webpage - ……< itle> - Title has a deep impact on your website’s search engine rankings. Experience shows that most companies use<IMG height=12 src="/the2.jpg" alt="repparttar 127974"> following as title of their index page which can prevent them from getting top search engine rankings.<p><title>Welcome to<IMG height=12 src="/the2.jpg" alt="repparttar 127975"> website of< itle><p>For example, let’s continue with<IMG height=12 src="/the2.jpg" alt="repparttar 127976"> above example of “India-based Outsourcing consultant”.<p>An ideally optimized title should contain<IMG height=12 src="/the2.jpg" alt="repparttar 127977"> top 3-5 keywords of your business, e.g. outsourcing consultants, outsourcing india, outsource india<p>Optimized Title - <title>Outsourcing Consultants, Outsourcing India, Outsource India< itle><p>c. Description Meta tag of<IMG height=12 src="/the2.jpg" alt="repparttar 127978"> webpage – Description of a webpage also plays important role in getting top search engine rankings. <p>Optimized Description - Develop a suitable description based on your top 3 keywords<p><meta name="description" content="One of<IMG height=12 src="/the2.jpg" alt="repparttar 127979"> most reputed outsourcing consultants offering outsourcing India services and strategies on how to outsource India."><p>d. Keywords Meta Tag of<IMG height=12 src="/the2.jpg" alt="repparttar 127980"> webpage - This meta tag was of great importance at one time. But rampant manipulations (i.e. multiple, often non-relevant keyword stuffing in<IMG height=12 src="/the2.jpg" alt="repparttar 127981"> “keywords” tag), leading to abuse has resulted in search engines giving lesser importance to “keywords” tag while ranking sites. Nevertheless, you can always place top 3 – 5 keywords of your site in<IMG height=12 src="/the2.jpg" alt="repparttar 127982"> “keywords” tag.<p>Optimized Keywords - <meta name="keywords" content = "outsourcing consultants, outsourcing india, outsource india"><p>e. Importance of Content/Keyword-enriched optimized pages for top search engine rankings –<p>Well, if there is one aspect which holds supreme importance in search engine, specially in Google ranking, then it is this. Yes, content! The popular industry say – “Content is King” was perhaps devised by watching Google’s love for content. Develop content based on<IMG height=12 src="/the2.jpg" alt="repparttar 127983"> top keywords related to your business. While developing content for your web pages, keep in mind<IMG height=12 src="/the2.jpg" alt="repparttar 127984"> keyword density (KD). <br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>A Tip for Finding Willing, Quality Links</h2><font size="2">Written by TC Thorn</font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> <br> <font size="2">Google might not dominate<IMG height=12 src="/the2.jpg" alt="repparttar "> search engine world like it did last year, but it's still a big player and can account for a lot of your traffic. It's no secret that acquiring PageRank is a big part of doing well with Google. I've personally seen my own pages receive huge jumps in traffic after PageRank updates. By now, you probably know PageRank comes from<IMG height=12 src="/the2.jpg" alt="repparttar 127957"> number of incoming links to your web site;<IMG height=12 src="/the2.jpg" alt="repparttar 127958"> higher<IMG height=12 src="/the2.jpg" alt="repparttar 127959"> PageRank of<IMG height=12 src="/the2.jpg" alt="repparttar 127960"> incoming links,<IMG height=12 src="/the2.jpg" alt="repparttar 127961"> more PageRank your site will receive.<p>The problem with link building campaigns is you rarely get out of them what you put in. You're doing pretty good if you get responses from one in four people you contact. In order to make things simpler, people often join traffic exchange programs, or simply post forms on their page and wait for link partners to come to them. <p>The problem with these methods is you often get offers from sites you don't particularly want to link with. Maybe they're selling something you'd rather not be associated with, or their site is brand-new and sloppily put together, and it's not going to be much of a boost to your PageRank. Now, I'm not saying you should never link to a new site, because today's PR-nothing could be tomorrow's PR 6 or 7. 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