We all know that most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites right way you can have a great source of excellent traffic and, best of all, you get it for free.
I will outline first in this article basics that you have to know to get started with optimization right way and, if you read it carefully, you will find out how to be one step ahead majority.
If you want to have a complete optimized site you have to take care of both on-site and off-site optimization. I will first outline basics of on-site optimization.
Title Of The Page The title of page is one of most important elements of on-site optimization. Your title must contain your main keyphrase of page,also make sure that title describes exactly what page is about.
Meta Description Tag The meta description tag usually consists of 160 to 180 characters including spaces. You have to make sure that it describes what page is about and, because it will appear as a description of your page in serps, you have to write it in a way to make readers interested in your site. But also don't forget to include main keyphrases in it.
Meta Keywords Tag For some meta enabled search engines, meta keywords tag used to be one of most important factor after title and description. In meta description tag include keywords and keyphrases from your title, description and some other important keywords but try not to exceed 20 words.
Heading Tag Each page should contain at least one heading tag. You have to place it at top of page and should contain your primary keywords/keyphrases. Make sure that all heading tags are relevant to content of page.
Alt Tag When you place your cursor over an image a text will popup. This text is alt text. Try not to stuff keywords or keyphrases in it. Make sure it will describe image and will include your main keywords/keyphrases.
Content Of The Page Along with title, content weights heavily for all major search engines. You will have to write it to grab users attention and include all your keywords and keyphrases in it in a balanced way. A good thing you can do for your site is to add at least a new page each week to give users a reason to visit your site again.