Search Engine Optimization- The truth behind the myths

Written by Englesos on the Web

Obscured by a dense and clinging aura of marketing “hype”,repparttar essentially simple process of search engine optimization is one ofrepparttar 148670 least understood and most exploited facets ofrepparttar 148671 internet. Any webmaster's inbox is flooded daily with spam mailings offering "The secrets of being number ONE!" – All of which are pretty muchrepparttar 148672 same except forrepparttar 148673 billing addresses, and most of which should be filtered unread straight torepparttar 148674 Recycle Bin. Over time it has been painted as an increasingly complex discipline torepparttar 148675 point where we speak of SEO "Gurus" and every mailing usesrepparttar 148676 words like "secrets" and "mysteries" to describe a basically simple process.

The Plan The first two features to mention are so obvious that far too few people consider them inrepparttar 148677 light of Search Engine Optimization. The name (URL) and thenrepparttar 148678 website itself.

1. Sorry, who? Whilst “Richard Olmshaw Computer Systems” may be a good name for your shop, it is not a good URL. We want simple & memorable. If people remember you and your site then you do not have to expose them torepparttar 148679 competition my making them perform searches for you. (I'm a viral marketing fan when it comes to URLs) is doubtless available – but unless you knowrepparttar 148680 company are you likely to remember it? – Initials are easier but Resource One Computer Systems, Inc. in Dublin has beaten us to it. is available - butrepparttar 148681 name alone does not suggest computing nor is it unduly memorable except to Mrs. Olmshaw. A compromise then (as most names are) is available – so let’s go for that. With allrepparttar 148682 endings now available, you may wonder why we keep hammeringrepparttar 148683 venerable “.com”. Chiefly it is because it is still number one inrepparttar 148684 minds ofrepparttar 148685 public – they expect web addresses to end in “com” so why disappoint them?

2. Great site – What’s it for? The next biggest issue ofrepparttar 148686 site is…the site itself. This is not as obvious a statement as you might think. Webmasters enjoyrepparttar 148687 intricacies of design - and so fancy rollovers, complex Flash animations, 3D animations, java menus and effects all appeal to them greatly. This can get to be a problem. For me, you can drawrepparttar 148688 line between a good webmaster and a bad webmaster is when selling his/her abilities with these technologies has becomerepparttar 148689 goal ofrepparttar 148690 site - rather thanrepparttar 148691 apparently simpler selling ofrepparttar 148692 product forrepparttar 148693 company that is payingrepparttar 148694 bills.

For me,repparttar 148695 key test isrepparttar 148696 “3 L’s” – Loadable, Legible, and Logical. If any one ofrepparttar 148697 three is not answered, it’s a lost case whatever way you look at it. Slow loading Flash extravaganzas with no “skip intro” button will drive away anyone not equipped with a cable modem or with infinite patience. Plus they may well not run at all on corporate systems behind a comprehensive firewall or onrepparttar 148698 still popular NT4.

Rememberrepparttar 148699 search engines cannot follow Flash menu systems in order to explore your site inrepparttar 148700 search for content. (L1 failure) Other navigation systems with shopping lists of buttons or links – fancy or otherwise – bewilder and perplex. No one will hang around for you to make their head or their eyes hurt. (L2 failure) Atrepparttar 148701 same time going where you want to be on a site must not require a clairvoyant or a printed map. (L3 failure) This is where I would suggest you begin to findrepparttar 148702 difference between “design” and just “building a site”. I always considerrepparttar 148703 “multiple visits” factor too. Perhaps a putative fourth “L” should be “Liveable” as in can you live withrepparttar 148704 site on a day to day working basis. This is because what is amazingly clever and really coolrepparttar 148705 first time is “a major nuisance whilst you wait for that dumb-assed animation withrepparttar 148706 headache music to finish” byrepparttar 148707 tenth. Just keeprepparttar 148708 Flash & Java non mission-critical and skippable. If they serve no specific function within your site other than “looking good” consider ripping them out all together even if your webmaster does get sulky when you tell them.

3. Keywords and Metatags. Search engines decide on their own how they rank one site above another. Different features are awarded varying degrees of attention based onrepparttar 148709 search engines automated “opinion” of what constitutes a “good “site. This isrepparttar 148710 search engine’s “algorithm”. So, on one engine your keywords will be read together with your text and a combination ofrepparttar 148711 two used to findrepparttar 148712 search phrases that will pinpoint your site amongrepparttar 148713 masses. Further – what works for Inktomi may well count against you for Yahoo so a compromise is required in how you preparerepparttar 148714 page. And atrepparttar 148715 moment no-one really knows what Google wants anyway plus they seem to be changing their algorithm on a weekly basis. The specifics of these systems are kept very strictly secret to prevent people (like us) from manipulatingrepparttar 148716 search engines for their own ends – but these features are known to be important everywhere.

Using Back Links to get Top Search Engine Ranking

Written by Richard Moore

Using Back Links to get

Top Search Engine Ranking

There are no hidden secrets on how to rank high withrepparttar major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhapsrepparttar 148421 biggest contributing factor to a successful web site is incoming links or Back Links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links.

Before you get started

You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could haverepparttar 148422 greatest deals inrepparttar 148423 entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.

Where should back links come from?

1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It’s a win win situation for everyone. When you write articles and submit them online, you are able to leave a link to your own site and sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use to feelrepparttar 148424 same way. Butrepparttar 148425 truth ofrepparttar 148426 matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of “relevant” back links to your site.

2. Submit to directories. There are literally hundreds of “free” and “paid” directories online. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. One of my favorites is which is always updated and maintained.

3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of “relevant” back links.

4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message on that forum, your websites link will be displayed for everyone to see. This not only helps build valuable back links, but will bring additional traffic to your website.

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