Search Engine Optimization: What Is It?

Written by Stephen Warren

Search Engine Optimization isrepparttar creation of a web page, purposely designed to rank well withrepparttar 127899 Search Engines.

If you want traffic to your website then you must Optimize your website forrepparttar 127900 Search Engines.

Search Engine Optimization is a necessity if you want a huge amount of traffic flowing to your website.

Traffic fromrepparttar 127901 Search Engines is one ofrepparttar 127902 best (And most abundant) forms of traffic. Most people use Search Engines to find what they are looking for. I do and I bet you do too.

You simply cannot afford to pass this up. If you do, then your competitors will be way ahead of you, taking customers which you could have had.

However, if you are going to undertake Search Engine Optimization I STRONGLY recommend that you do some extensive research before you start trying to createrepparttar 127903 "perfect" page forrepparttar 127904 Search Engines.

If you don't do enough research then you will find bits of Optimization information, but will it be correct or will it heavily penalize your website, or even completely ban it? If you end up doingrepparttar 127905 wrong thing, this is what can happen.

Examples of bad Optimization techniques:

Previously many of these probably worked. Howeverrepparttar 127906 Search Engines are now actively looking for websites who may be implementing some of these techniques and penalizing them accordingly.

A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing

Written by Robin Nobles

Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to pleaserepparttar search engines that we forget to focus on our target audience: our users.

What we've got to do is forget aboutrepparttar 127898 search engines and concentrate totally on our customers. I call it . . .

Optimization without optimization . . . focus on your target audience and forgetrepparttar 127899 search engines!

Fact #1:

On-page factors have made a come back, and I'm thrilled. If we've played our cards right and continued to use our tags as we should have, we're right where we need to be now thatrepparttar 127900 major engines are once again consideringrepparttar 127901 contents of META tags when determining relevancy.

Fact #2:

Concentrate on giving your users what they want to see when they visit your site: good quality, well-written, valuable content.

Fact #3:

Focusing on one particular theme/focus on each of your Web pages is crucial torepparttar 127902 success of that page. Don't deviate fromrepparttar 127903 focus of each page, includingrepparttar 127904 outbound/inbound links.

Don't forget to focus on your target audience!

When writing new content for your Web site, focus on your target audience and what they want to see when they visit your site. What type of information are they looking for? What do they want to learn when they visit your site?

If you have an online jewelry store, can you provide information on how to clean silver jewelry? How to polish gold? How to clean diamonds? How to clean fragile opals?

Focus on your target audience! ( .htm)

If you sell antique books online, what about creating informational pages about some ofrepparttar 127905 more famous authors that talk about their lives and their books, with links torepparttar 127906 books you have for sale?

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