Search Engine Marketing with Blogs

Written by Joe Balestrino

Blogs are fast becomingrepparttar SEO tool of choice by many webmasters. Why? Content. Search engines love content. The more content your blog can provide on a steady basis,repparttar 136968 better your ability to increase traffic. Blogs are easy to start and anyone can for more effective SEO management.

What content do you place in your blog? You can place any useful information or articles about your product or service. If, for example, you are a wedding planner, you should write about tips future brides may not be aware of in relation to planning their wedding. You might talk about wedding scams, catering faux pas, honeymoon hotspots etc... Letrepparttar 136969 readers know you have something more to offer then just a simple service. People who feel comfortable about a person or organization are far more likely to buy from them. Let your readers know who you are and what you are capable of doing for them.

Now that you have your content, you need to get it intorepparttar 136970 reader’s hands. The advantage of using a blog is that you can syndicate your content. Rich Site Summary or RSS is a format used to syndicate your content instantly. In other words, people can have your content posted on their web site or sent to their email. Most blog sites will give you your own special URL to submit to sites that syndicate content. These sites will then contact your URL forrepparttar 136971 content. The more you update your siterepparttar 136972 more your site will be indexed or PINGED by RSS feeds. To help ensure your RSS feed is being indexed, enterrepparttar 136973 RSS tag intorepparttar 136974 < HEAD > of your site. Just enter your site title andrepparttar 136975 URL with your special URL for RSS. This and other tags can be used in most blogs. Take advantage of them.

Optimum SEO Keyword Density – A Real-Life Case Study

Written by Glenn Murray

So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. Inrepparttar Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure ofrepparttar 136813 number of times your keyword appears on a page expressed as a percentage ofrepparttar 136814 total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You can automatically checkrepparttar 136815 keyword density of your page at

However, there is another, more complex measure of keyword density which takes into accountrepparttar 136816 text components inrepparttar 136817 HTML ofrepparttar 136818 page (i.e.repparttar 136819 meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t just countrepparttar 136820 words your visitor sees; you also countrepparttar 136821 words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount forrepparttar 136822 page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don’t just add uprepparttar 136823 number of times a visitor will see your keyword, you also countrepparttar 136824 number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times inrepparttar 136825 home page copy, 3 times inrepparttar 136826 Title tag, 5 times in repparttar 136827 Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant asrepparttar 136828 search engines measure density in this fashion. (TIP: You can automatically checkrepparttar 136829 keyword density of your page using this more complex measure at

As you can see, you need to be very aware of which measure you’re talking about when you’re talking “keyword density”. But let me reiterate; mostly when people talk about keyword density, they’re talkingrepparttar 136830 simple measure.

What isrepparttar 136831 optimum keyword density

And now down to business… What keyword density (of either kind) should you be targeting on your website?

There’s a lot of debate surrounding this issue becauserepparttar 136832 search engine companies don’t disclose repparttar 136833 details of their algorithms (as that would allow people to abuserepparttar 136834 system). Instead, people working inrepparttar 136835 SEO world are left to figure it out based on their experience.

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