Search Engine Marketing 101: What Search Engines See When They Visit Your Site

Written by Robin Nobles

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

by Robin Nobles

If you have a Web site, have you ever wondered what a search engine sees when it visits your site to addrepparttar site to its index? Do you know that it doesn't seerepparttar 128032 beautiful graphics orrepparttar 128033 fancy Web design? Do you know that it only seesrepparttar 128034 source code, orrepparttar 128035 "skeleton" of your Web site?

Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately,repparttar 128036 success of your online business?

One very important thing that you need to remember is:repparttar 128037 search engines like simplicity. The simpler your Web site is,repparttar 128038 easier it is forrepparttar 128039 engine to determine what your Web site is about. And, ifrepparttar 128040 search engine can determine exactly what your Web site is about, you have a better chance at top rankings underrepparttar 128041 keyword phrases that are important for your online business.

Let's look at this concept in action with a page I recently created for one of my online businesses: Search Engine Workshops. seminars.html

As you can see, it's a very plain, simple page that was not created to berepparttar 128042 "main" or "home" page of a Web site. Rather, it was created to pull in traffic throughrepparttar 128043 keyword phrase, "search engine seminars."

What I really want you to see isrepparttar 128044 source code ofrepparttar 128045 page. So, when viewingrepparttar 128046 page, click on View onrepparttar 128047 top menu bar, then Source or Source Code.

The most important part of a Web page is what appears atrepparttar 128048 very top ofrepparttar 128049 page. Why? Because a search engine starts atrepparttar 128050 top ofrepparttar 128051 page and begins moving down as it indexes.

So, what appears inrepparttar 128052 section of your Web page is very important, becauserepparttar 128053 section is atrepparttar 128054 top ofrepparttar 128055 page.

Let's look atrepparttar 128056 section ofrepparttar 128057 source code:

Search Engine Seminars--your path to success on<IMG height=12 src="/the2.jpg" alt="repparttar 128058"> Web! top ofrepparttar 128060 rankings?">

There are only three tags inrepparttar 128061 section of this Web page:repparttar 128062 title tag,repparttar 128063 keyword META tag, andrepparttar 128064 description META tag. Becauserepparttar 128065 title tag is inrepparttar 128066 section, and because ofrepparttar 128067 importance that most engines place onrepparttar 128068 tag, it is considered one ofrepparttar 128069 most important tags on your page, so it should always berepparttar 128070 first tag inrepparttar 128071 section.

Notice that inrepparttar 128072 title and keyword META tag,repparttar 128073 important keyword phrase (search engine seminars) appears asrepparttar 128074 first words inrepparttar 128075 tag. Inrepparttar 128076 description META tag,repparttar 128077 keyword phrase is still towardrepparttar 128078 beginning ofrepparttar 128079 tag, as opposed torepparttar 128080 end.

In other words, where you place your keyword phrase inrepparttar 128081 tags and content of your page is important. If you place your keyword phrase towardrepparttar 128082 beginning of all of your important tags and towardrepparttar 128083 beginning ofrepparttar 128084 contents, you're "proving" torepparttar 128085 engines thatrepparttar 128086 page is really about that particular topic.

I've mentioned one reason whyrepparttar 128087 title tag is important, but there's another reason too. The title tag is important because it almost always appears asrepparttar 128088 title ofrepparttar 128089 site inrepparttar 128090 search engine results. Your description META tag may appear inrepparttar 128091 search engine results as well and is considered important byrepparttar 128092 some ofrepparttar 128093 engines. So, when you create your title and description tags, remember two things: put your keyword phrase towardrepparttar 128094 beginning ofrepparttar 128095 tags, and makerepparttar 128096 tags captivating and designed to pull in traffic.

Think of it this way. If your site is #10 inrepparttar 128097 search engine rankings, but ifrepparttar 128098 sites above yours haven't gone torepparttar 128099 trouble to create appealing titles and descriptions, a search engine user may skip over those sites to visit yours.

Tips for Making Your Pages Search Engine Friendly

Written by Donald Nelson

Your web site may look beautiful to your eyes, but what about torepparttar "eyes" of a search engine? If you can understand how a search engine "sees" your site, than you can designrepparttar 128031 site or makerepparttar 128032 necessary changes so that your site will get a higher ranking in search results.

The first thing to consider is that search engines do not see pictures or other graphics. If you have rendered some very important text (loaded with keywords) as an image, a beautiful multi-colored gif for example,repparttar 128033 search engine will not index these keywords. There are some wizard-oriented web creation tools that may automatically change your text into a gif or jpg image. It may look like text to you, but not to a search engine. Thus, you have to weighrepparttar 128034 relative importance of good images againstrepparttar 128035 need to giverepparttar 128036 search engine something to chew on, some "spider food". Usually a balance has to be struck. At one extreme are pages that contain only images. For example if you have an entry page with a beautiful image ofrepparttar 128037 ocean and a beautiful sunset with one word saying Enter. It may be dramatic looking, but it is not very interesting for a search engine. Similarly sites that are only Flash images, don't give anything forrepparttar 128038 search engine's "spider" (robotic gathering tool) to gobble up and put intorepparttar 128039 index. If you want to use Flash, consider making a hybrid page, one that has some elements, such as informative text, of normal HTML and a section in Flash. Keep this in mind and make sure that your important concepts and keywords do appear on your pages in a text format.

However as pictures and graphics are very important, there is something that can be done to optimize them for search engine recognition. You can put an alt tag or alternative text on each image. The search engines will read this text and indexrepparttar 128040 words you have entered. Thus if you have your company's logo atrepparttar 128041 top ofrepparttar 128042 page Acme Widgets, you can write and alternative text: "Acme Widgets, California's first producer of Electronic Widgets". Put your mouse overrepparttar 128043 A1-Optimization logo atrepparttar 128044 top of this page and you can seerepparttar 128045 alt text which I used for this image. Search engines will see this tag andrepparttar 128046 tag will also appear when your web visitors put their mouse onrepparttar 128047 image. Whenever you have an image, takerepparttar 128048 opportunity to put an alternative text tag. But remember that, althoughrepparttar 128049 alternative text tag is indeed indexed byrepparttar 128050 search engines, it is not given as much importance as other text elements.

If you really have some important text that you want emphasized then userepparttar 128051 heading tags, h1, h2, h3, h4 etc, and make use of bold text. These heading tags and text rendered in bold font are given more importance by search engines than other text because headings are thought to indicaterepparttar 128052 main concepts of your page. The heading tags may not look as nice as a gif image, but if they contain important keywords then whatever you think you may lose in beauty by discarding them, will be returned to you in better ranking positions in Internet searches for your important keywords.

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