Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
by Robin Nobles
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add site to its index? Do you know that it doesn't see beautiful graphics or fancy Web design? Do you know that it only sees source code, or "skeleton" of your Web site?
Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, success of your online business?
One very important thing that you need to remember is: search engines like simplicity. The simpler your Web site is, easier it is for engine to determine what your Web site is about. And, if search engine can determine exactly what your Web site is about, you have a better chance at top rankings under keyword phrases that are important for your online business.
Let's look at this concept in action with a page I recently created for one of my online businesses: Search Engine Workshops.
As you can see, it's a very plain, simple page that was not created to be "main" or "home" page of a Web site. Rather, it was created to pull in traffic through keyword phrase, "search engine seminars."
What I really want you to see is source code of page. So, when viewing page, click on View on top menu bar, then Source or Source Code.
The most important part of a Web page is what appears at very top of page. Why? Because a search engine starts at top of page and begins moving down as it indexes.
So, what appears in section of your Web page is very important, because section is at top of page.
Let's look at section of source code: Search Engine Seminars--your path to success on Web! top of rankings?">
There are only three tags in section of this Web page: title tag, keyword META tag, and description META tag. Because title tag is in section, and because of importance that most engines place on tag, it is considered one of most important tags on your page, so it should always be first tag in section.
Notice that in title and keyword META tag, important keyword phrase (search engine seminars) appears as first words in tag. In description META tag, keyword phrase is still toward beginning of tag, as opposed to end.
In other words, where you place your keyword phrase in tags and content of your page is important. If you place your keyword phrase toward beginning of all of your important tags and toward beginning of contents, you're "proving" to engines that page is really about that particular topic.
I've mentioned one reason why title tag is important, but there's another reason too. The title tag is important because it almost always appears as title of site in search engine results. Your description META tag may appear in search engine results as well and is considered important by some of engines. So, when you create your title and description tags, remember two things: put your keyword phrase toward beginning of tags, and make tags captivating and designed to pull in traffic.
Think of it this way. If your site is #10 in search engine rankings, but if sites above yours haven't gone to trouble to create appealing titles and descriptions, a search engine user may skip over those sites to visit yours.