The Overture Company

Overture.com is a Yahoo! company that supplies Pay Per Click infrastructure for Yahoo! and other websites on Internet. If you do a search on Yahoo! you'll see anywhere from 1-3 paid promotions appear at top of search page and then others at end. These are paid advertiser listings and they come from Overture.

The Overture Search Tool

In order to maximize number of clicks on their network, Overture supplies a keyword tool so that their customers know which are most popular keywords relating to their product of service. This way when an Overture customer selects keywords to advertise on, they can pick ones that are most popular or ones that most precisely relate to their product or service. This generates more revenue for Overture and more clicks for advertisers.

Anyone Can Use Search Tool

Fortunately you don't have to be a customer of Overture to use search tool. Go to http://inventory.overture.com to find search tool.

How to Use Search Tool

The best way to get started is to type in a major word associated with your business. For example if you're in marketing business, here's top 10 search terms and their search count.

Search Count Term 1253354 direct marketing 460115 internet marketing 380450 marketing 76542 business marketing small 48494 email marketing 44160 marketing web site 43064 advertising marketing 42613 network marketing 42414 business marketing 31484 health care marketing

Most Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many.

JV's are THE MOST preferred and fastest way to increase sales and cash flows.

It's no longer a secret!

Everyone knows a good JV is master key to online success.

But... why many people are failing to use this master key? Why so many website owners are not able to make use of this powerful strategy?

Here are some reasons:-

1) Other marketers are NOT WAITING for your JV offer. Before sending your JV offer, make sure to address question "What's in it for JV Partner?". Unless you give a compelling reason, most partners are not looking forward to your offer. No, it won't work that way...like, you offer one of your products for free and your partner will gladly endorse it to her list. No, it won't.

It takes time to craft an irresistible offer. The offer should be beneficial to your potential partner and her customers/subscribers.

Take it from me... I told you it takes time... but it's definitely possible.

2) Many JV offers are passed onto "recycle bin" with even being read (I told you... they are NOT waiting)

Some leading marketers get about 200 JV proposals every week! May be more. Most of these JV offers doesn't catch attention of busy marketer.

Some are lost due to SPAM email filters.

Solution?

Follow-up is key. If you consistently follow-up, your chances of getting attention of your potential JV partner is very high. Usually a second email will get response.

A mixed-mode follow-up is sure to get higher success rates. An initial email followed by another email reminder and a phone call should normally get you going.