Search Engine Hype, Don't You Believe It!Written by David Seitz
Since it takes so long before your site will show up on many of Net's directories, it is a good idea to start early.
Am I going to try to get listed at top of search engines? Hell, no! Don't be fooled by all hype over search engine positioning. True, it could mean added traffic being listed near top, but I don't think it's worth effort. Getting listed at top of a search engine requires constant maintenance, and that alone can turn into a full-time job. If you have time and resources to keep at it yourself, or to place a new employee into search engine war, then by all means go for it, but if you're like most of us, read on and use these resources to quickly get job done.
My advice, list your site in top used engines BY HAND about once every month or two, then use a software submission package to list your site with hundreds of other minor search engines and directories.
Spend time you saved by trading links and listings with sites related to yours. Would I be hurting if all search engines disappeared tomorrow? Sure, I would lose traffic, but not enough to hurt my business. I spend little time marketing using search engines. If you can set up a schedule to submit your listing every month and stick to it, you will have much more time to put into other forms of Internet marketing. If you still feel you must be listed at top of those search engines, I have found a great tutorial that will help you do just that. http://www.wwwhunter.com/reports ops.htm
Most Search Engines attempt to list and document a webpage by reading following: TITLE, META DISCRIPION, META KEYWORDS and TEXT. Be sure to include keywords in your title and throughout your website's content to increase your site's positioning. If you need help with your META tags, I have an automatic free system you can use at our web-site. http://www.associatesearch.com/metatags/ Just fill out form and it will create your tags for you. If you would like to take advantage of all META TAGS available, check out a great META TAG dictionary located at: http://vancouver-webpages.com/META/ Virtually all tags are covered here.
The People's Guide to Pay-Per-ClicksWritten by Alvin Apple
Have you tried to get your site listed on a search engine and ended up lost in a sea of red tape? Have you paid a lot of money to have your site listed only to get little or no response? Don't give up. You aren't alone, in fact there are thousands of others out there asking same questions you are. How do I get listed on a search engine? How do I make sure that my site is highly ranked? The inner workings of search engines can be as mysterious as a masonic temple ritual, but you can side-step hassle.
One way to circumvent agony of submitting and resubmitting your site to search engines is to go with a pay-per-click program. These simple and effective programs, as well as similar pay-per-impression programs are offered at several search engines such as AskJeeves, Google, Goto, and NetFlip.
A pay-per-click system is a search engine ranking system which is based on bids. You choose a search term or terms, and then bid a certain amount of money, which you pay each time a net-surfer clicks on your url. When a search term is entered, all of sites registered with that term are displayed in order of bid, highest to lowest. The bid list is available to all who register, so you can decide where you will be ranked, based on how much you're willing to spend. Really common terms are more heavily used, and therefore more expensive. I've seen some business search term bids go over a dollar per click, so this may price you out, but you should try to list with at least one of more common terms, even if you don't rank in top ten or even 20.