Search Engine Friendly Design

Written by Karl Ribas

Search engine consultants and website designers are often called in at different times to work on a website development project. Rarely dorepparttar two ever work together, which is very unfortunate. With this beingrepparttar 136235 case, many search engine marketing consultants have seen their client's rankings plummet without hope after a website redesign. Vise versa, many designers have seen their exceptionally created and beautiful website designs destroyed by an SEO-focused optimization. This does not have to happen!

The ongoing argument between search engine optimizers and website designers has always been focused around one simple question… who servesrepparttar 136236 greater purpose? The search engine optimizer will argue: what good are great looking, flash-enabled, and graphic-heavy websites if no one will ever find and appreciate them. The website designer will counter with: what good are websites capable of attracting 1,000 new visitors a week if not one visitor sticks around long enough to convert. The fact is thatrepparttar 136237 search engine optimizer andrepparttar 136238 website designer are both correct and are both equally important inrepparttar 136239 website development process.

The process is simple. When an Internet searcher enters a keyword or key-phrase into Google, Yahoo!, or any other search engine, they demand thatrepparttar 136240 search engine provide them with adequate and relevant results. That same Internet searcher, when entering a website, expects certain website characteristics, such as a design and layout that best representsrepparttar 136241 products or services it provides, an easy-to-use and understandable navigation, and a complete fully functionally website. Nothing less should be expected. So, if both are equally important than where does that leave us… with something I like to call “Search Engine Friendly Design.”

A search engine friendly design is nothing more than a well-balanced combination of both, search engine optimization and professional website design. In addition, a search-engine friendly website should also be in tune torepparttar 136242 average visitor. It is very important that every page ofrepparttar 136243 website be designed and written with its visitor's best interest in mind. Let’s face it, if you’re not appealing to your website's average user, than all efforts, including design and promotion, are lost.

A savvy designer, one who knows what search engines are looking for, can design websites without compromising their appearance and usability. Here are a few examples of how:

Text vs. Images - Its common knowledge withinrepparttar 136244 search engine marketing community that search engines are blind to layout and pictures. Often website designers, trying to add creative elements to their website, will implement large graphics and flash files, not realizing that their actions may actually be inhibitingrepparttar 136245 website's promotion.

Seeing as search engines will most likely berepparttar 136246 primary source of any website's traffic, I would highly suggest adding a search engine marketing consultant to your development team, especially duringrepparttar 136247 beginning stages of your website design. As a good search engine marketing consultant already knows, it is very important to develop and maintain a website that has plenty of content, enriched with relevant keywords.

Navigation Menus - Website navigation schemes, such as JavaScript drop-down menus or Flash banners, can really help to create a unique and visually pleasing website design that is sure to help it stand-out amongst all other websites. Unfortunately, these same creative elements also make it extremely difficult, and in some instances impossible, for search engines to properly crawlrepparttar 136248 website, therefore limitingrepparttar 136249 website's search engine exposure.

Banned from Google and Wondering Why?

Written by Matt Colyer

There are those that get onrepparttar computer one night and find that all of their Web pages have disappeared from Google. While, others are still inrepparttar 136162 search engine index, but don't rank high for nothing, not even for their Web site's name. It's a Web site owners worst nightmare, getting kicked out ofrepparttar 136163 search engines.

Ultimately, many webmasters had little or no warning that this was going to happen. Many webmasters are left with no idea why they were kicked out and are left wondering how to get back in Google's search engine. There could be any number of reasons why a Web site is banned by Google. The most common reasons for being banned are listed below in this article.

1. Duplicate Content This is when multiple Web pages haverepparttar 136164 same content. Usually Google will just give a penalty torepparttar 136165 Web page for this, whererepparttar 136166 page won't rank very high forrepparttar 136167 keywords in that Web page, but there have been cases where complete Web sites were banned because they had to much duplicate content. You should make sure there is no other Web site using your content.

To check for duplicated content simply search with unique phrase on your Web page. If you find a Web site that has stolen your content you should contactrepparttar 136168 site owner and tell them to take it down or face legal action. Also, for copyright violations visit and notify them that someone is infringing on your site's copyright

2. Cloaking This is Web pages created just for search engines, where it delivers one version of a page to a Internet user and a different version to a search engine. Cloaking Web pages are created to do well for particular keywords. There are various ways to deliver cloaking Web pages. Each search engine's spider has an agent name,repparttar 136169 cloaked page is than only delivered torepparttar 136170 spider withrepparttar 136171 user agent name that was chosen.

You can also deliver cloaked pages torepparttar 136172 search engines by IP address, but Google and other search engines say they can detect cloaking. There are other reasons to use cloaking, such as custom language delivery and geotargeted advertising.

3. Hidden text or hidden links This is text or a link that is invisible torepparttar 136173 naked eye on a Web page, but are seen by spiders. Search engines use to have a hard time spotting this technique, but now days you should avoid doing this because Google and other search engines can spot this easily. Even if a search engine doesn't spot your hidden link, a competitor might find it and report your site. Sometimes this can be done without even knowing, so you better double check each Web page that you have messed with inrepparttar 136174 past few weeks.

4) Keyword stuffing Keyword Stuffing is when you load a Web page up with keywords inrepparttar 136175 Meta tags or onrepparttar 136176 Web page's content. The General techniques today for keyword stuffing are repeatingrepparttar 136177 same word(s) over and over again inrepparttar 136178 Meta tags or onrepparttar 136179 Web page's content or using invisible text, as we talked about up above in this article. Ifrepparttar 136180 word is repeated to much it will raise a red flag torepparttar 136181 search engines and they likely will place a Spam filter onrepparttar 136182 site.

Cont'd on page 2 ==> © 2005
Terms of Use