Advertising is one of key factors to running a successful business. Most people assume that advertising is a gamble. Either a certain method will work or it won't.

People do not realize that by testing your advertising campaigns, you can actually turn this gamble into a science!

When you learn correct procedures to successful advertising, you will be able to control risks.

Testing is key to success. I can hear all moans and groans from you folks, "I don't have time to test" or "it is too hard and complicated."

By simply testing your advertisements, you could possible DOUBLE or TRIPLE your profits overnight! Do you have time to do that? Is that too hard and complicated for you?"

You need to track where responses to your ads are coming from. If you take out same ad in two different magazines and use same URL or same email address, how will you be able to tell which ad produced greater response?

The first magazine could have pulled 98% of response that you received, while second magazine may have only pulled remaining 2%. How would you know this if you do not test?

When testing which places work best for your ads, you should use unique email addresses and URLS. You can write your URL like this:

http://www.freecoolcash.com/?ad1

It will still take advertiser to main site, but when you check your server logs, you will be able to see how many hits "ad1" actually received.

Testing will help you decide how best to allocate your money. Learn which ad mediums work best for your product or service and then spend your money in those mediums.

There are numerous things that you should test in your ad. The first and most important thing to test in your ad is headline. Your headline will almost single-handedly decide whether potential customer will continue to read your ad and ultimately purchase your product or service.

The most important thing:

You have to grab viewer's attention and grab it fast, in less than 20 seconds by most accounts. This means having a banner that loads fast, if it takes 20 seconds to load it's wasted.

With this in mind you'll want to keep your banners file size down to a minimum. It takes some experience to be able to produce a high quality banner with a low file size. This also means that, for whatever reason, viewer has to notice banner. How many times have you clicked on a banner? How many times have you surfed and been oblivious to banners. Why did you click on banners that you have clicked on?

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