It is very important to realize that persons buy from you. It is mind at other end of internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.

What is process that goes in mind who reads your promotion? An understanding of whole process will make you achieve your goals and build your business better.

Many a theories have been developed to explain process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.

The process is not instant. It is sequential.

Anybody who has been marketing on net must have come across AIDA. It is simplest advertising model that in short stands for

-Attention

-Interest

-Desire

-Action

This model suggests that advertising must gain customer's attention, arouse person's interest followed by desire for product and stimulate action towards purchase of product.

This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.

AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.

DAGMAR stands for 'Defining Advertising Goals for Measured Advertising Results'.

It maintains that all advertisement aiming at a sale must carry potential customer through four stages.

The invisible force surrounded him, squeezing tightly around his chest. His eyes became wide and bewildered.

Suddenly his mind raced with dark thoughts, his stomach churned, and he became engulfed with a sense of hopelessness.

This man had just come face to face with FEAR. Now he had a life altering choice to make, one that we all must face: Fight it off, or let it destroy his dreams.

You will never face a more worthy adversary than your own fear. It knows all of your weaknesses, and it will try to use them against you.

The thing about fear, is that it preys on your innermost demons. You can't hide these thoughts, because this dark force lives inside you. It hides in shadows of your mind, eagerly awaiting opportunity to pounce and create self-doubt.

Fear will manifest itself in many ways, and more you feed it, more control it has over your life.

If you want to be a successful online marketer, you must prepare yourself mentally to wage a personal battle against your inner demons and self-doubt.

Your family and friends can only offer you so much support and encouragement, but in end, you must fight this battle alone.

If you are serious about making money online, you must strive to become a professional marketer.

In a nutshell, a professional is someone who does their job, no matter what circumstances are.