Science of Advertising and How to Benefit From It

Written by Arun Pal Singh


Copyright 2005 Arun Pal Singh

It is very important to realize that persons buy from you. It isrepparttar mind at other end ofrepparttar 108614 internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.

What isrepparttar 108615 process that goes inrepparttar 108616 mind who reads your promotion? An understanding ofrepparttar 108617 whole process will make you achieve your goals and build your business better.

Many a theories have been developed to explainrepparttar 108618 process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.

The process is not instant. It is sequential.

Anybody who has been marketing onrepparttar 108619 net must have come across AIDA. It isrepparttar 108620 simplest advertising model that in short stands for

-Attention

-Interest

-Desire

-Action

This model suggests that advertising must gain customer's attention, arouserepparttar 108621 person's interest followed by desire forrepparttar 108622 product and stimulaterepparttar 108623 action towardsrepparttar 108624 purchase ofrepparttar 108625 product.

This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.

AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.

DAGMAR stands for 'Defining Advertising Goals for Measured Advertising Results'.

It maintains that all advertisement aiming at a sale must carryrepparttar 108626 potential customer through four stages.

Awareness Comprehension Conviction Action

HOW to Use Fear to Your Advantage

Written by Jason Tarasi


Copyright 2005 Jason Tarasi

The invisible force surrounded him, squeezing tightly around his chest. His eyes became wide and bewildered.

Suddenly his mind raced with dark thoughts, his stomach churned, and he became engulfed with a sense of hopelessness.

This man had just come face to face with FEAR. Now he had a life altering choice to make, one that we all must face: Fight it off, or let it destroy his dreams.

You will never face a more worthy adversary than your own fear. It knows all of your weaknesses, and it will try to use them against you.

The thing about fear, is that it preys on your innermost demons. You can't hide these thoughts, because this dark force lives inside you. It hides inrepparttar shadows of your mind, eagerly awaitingrepparttar 108613 opportunity to pounce and create self-doubt.

Fear will manifest itself in many ways, andrepparttar 108614 more you feed it,repparttar 108615 more control it has over your life.

If you want to be a successful online marketer, you must prepare yourself mentally to wage a personal battle against your inner demons and self-doubt.

Your family and friends can only offer you so much support and encouragement, but inrepparttar 108616 end, you must fight this battle alone.

If you are serious about making money online, you must strive to become a professional marketer.

In a nutshell, a professional is someone who does their job, no matter whatrepparttar 108617 circumstances are.

They have fear just like you, but they don't let it control them. In fact, many professionals use it as a motivating factor to achieve their goals (I.e. fear of failure).

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