Scam And Scheme Free Advertising For Your Business Web Site

Written by Rick. Young

Since I own my own business web site and have looked for many ways to advertise cheap and for free, I have noticed how many sites there are out there that will try to get you to either join or buy advertising in one form or another. There are sites out there that will promise yourepparttar moon if you either join their “viral marketing” scheme or site that will cause your email box to become inundated with email ads from others who have fell for this.

But there are plenty of offline and online ways to get free or cheap advertising without joining these things and risking a backed up inbox or having your email address splattered all overrepparttar 141106 net for any desperate advertiser to get hold of. And here are a few.

Magnetic signs. How many times have you seen a car that obviously belongs to a real estate agent or a plumber with his or her ad onrepparttar 141107 side of it? This is a good and inexpensive way to be a rolling billboard for your own web business, wherever you go.

Flyers How many times have you visited a shopping center or mall and came out to your car to find something onrepparttar 141108 windshield? This is a good idea, but in some cities and parking lots it may be illegal to do this, so check it out withrepparttar 141109 business and you local city office first.

Free enterprise Many convenient stores, drug stores and grocery stores, etc. have bulletin boards you can place flyers on. And if not, some may even let you place a flyer ad in their window. Just be sure and ask first.

Free online classifieds There are lots of free classified ad sites onrepparttar 141110 web, some you have to sign up for, others you don’t. Just write your ad and keep it on your computer then simply join, copy and paste your ad every where you can find a free classified site onrepparttar 141111 web.

Link exchanges I know many people already know about this, but some newbies torepparttar 141112 internet actually don’t, and I have visited lots of new sites who aren’t doing this yet. So if you’re new torepparttar 141113 web and have a site, join a link exchange site and open a links page and go to town trading links with other business web sites! (This is also good forrepparttar 141114 search engines for link popularity)

Why your ads aren’t working

Written by Claire Cunningham

The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?

Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.

If your ad results are disappointing, here arerepparttar key things to look at:

1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you’re not offering something prospective customers want, they won’t respond. If you’re not sure what prospects want, ASK!!

2) Audience Are you reachingrepparttar 140915 people who makerepparttar 140916 buying decision for your product or service? Many big ticket sales involve buying teams or multiple layers within an organization. Are you reaching everyone you need to?

3) Vehicles Are you inrepparttar 140917 best publications (or radio time slots, TV programs, whatever)to reach your audience with your message? Look at quantitative AND qualitative data to get a true evaluation of media and vehicles. 4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they’re interested, and b) People retain about 10% ofrepparttar 140918 messages they’re exposed to each day. So for a communication program to succeed, it must repeat, repeat, repeat. (Current estimates are that it can take 7-9 repetitions of a message for it to sink in.)

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