ABORTED SALES While most modern shopping carts come with many features, they all involve collecting of information from clients. Name, address, telephone number, user name, password, email address and so on. Yes we understand that these details are only required for first order but let's take a look at new buyers experience.

They have browsed your site and found a product they wish to buy, they begin checkout process and input all details above. Your cart then builds order and transfers them to paypal 2 checkout or what ever payment gateway you use. What happens next? "Please input your name, address, email, telephone number......" The result? Lost and aborted sales, surfers are lazy creatures we know that. In an ideal world your cart would have passed all those variables to gateway and user would not have to input them again, however because there are so many gateways and they all require different variables this is difficult.

So now you log in to admin section of your cart and see an order only to find there is no matching payment. Thje solution is simple, fire up your email program and send them an email. "We noticed that you placed an order for our xxxxxxx however unfortunately we did not receive payment for that item so were unable to despatch it. Did you have difficulty with our ordering system? Is there anything we can do to help you? If so please contact us in one of following ways....."

Taking a few moments to send them an email can recover sale, or at worst you can find out which part of your ordering system isn't working for them and have it worked on. If you have your own merchant account you could have them call you and take their order by phone. Customers like to feel like customers not numbers, fact that you took time to contact them to find out what was wrong will give them confidence in your store and may recover sale.

CHARGEBACKS The curse of any e-commerce store dreaded chargeback. We are sure you have all experienced it. You take an order, despatch it and a few weeks later get a chargeback. The result you have sent goods and have to refund price of product and pay a chargeback fee normally around $15.

Firstly make sure your payment gateway offers some sort of seller protection. aypal for example have a full seller protection policy. This is useful to prevent fraud. It is totally unfair that some dishonest people initiate chargebacks after receiving goods, however as long as your gateway has seller protection and you have saved order details and proof of despatch you can go someway to protecting yourself against that.

RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.

The key point is that RSS makes various marketing functions work together, in order to generate best possible end result.

It’s now time to tie it all together and see whole picture …

1] RSS as a content delivery channel for communicating with subscribers, customers, prospects and partners gets your content delivered and provides you with multiple new content delivery & business development opportunities. Yes, RSS gets your content to your subscribers without fail, enabling you to communicate with them and sell to them.

2] RSS as a promotional/visibility tool increases your traffic by improving your search engine rankings, generating traffic from new RSS specific sites and getting your content published on other sites. Each of these activities brings new visitors to your site, which are now ready to be converted in to new subscribers with which you can communicate (via RSS and/or e-mail) on long-term. In addition, improved visibility enforces your brand and generates more credibility for your company.