Save Time and Money Marketing to One AudienceWritten by Judy Cullins
Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business women." If you sell your book for $20 to 20,000 business women out of total number, your market is worth $400,000.(your book makes you $400,000). In one year, is that a realistic number for you, considering cost of your book to produce? (your cost is almost free as an eBook). Will you put enough marketing time and money into it to make enough money over your investment? Will you make money you want? How much time and money are you willing to spend to make $400,000? Are your numbers realistic?
| | Internet 101: Hitch Your Wagon to a Star for Internet Success!Written by Dave Turner
It never ceases to amaze me how otherwise intelligent people set up a Website, without any type of plan or clue about how to promote it. Fact is, nowadays, anyone can get a Website. But once you get one, then what? How are you going to direct people to it? The simplest and smartest way I know is to hitch your wagon to a star. What do I mean by that? Let me explain.In every industry, there are star performers. Super successful people who stand head and shoulders above everyone else in their field. The same is true of Internet marketing. So, who are stars of Internet? They are Kevin Nunley, Marlon Sanders and Ken Evoy, just to name a few. Their Websites are (in respective order): http://www.drnunley.net http://www.amazingformula.com
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