Satellite TV, Google, and a StampWritten by Nick Smith
Unless you’re building a baseball diamond in middle of nowhere, “If you build it they will come” principle simply will not work for your home business or online store. Driving customers to your store and visitors to your Website are essential keys to your success. This article explores some new and old ways of marketing your company. Let’s begin with Satellite TV.Satellite TV: Halfway out with old and partway in with newAdvertising on satellite or cable TV is certainly not an old approach, but concept of marketing your company on TV is certainly not a new approach either. One thing that satellite TV or cable does have to offer is lower prices on advertising than conventional television stations. Because of sheer number of stations offered on both platforms, you may also find that you can cater to a more targeted audience. For example, let’s say you sell discount fishing supplies online – you can be sure that viewers watching your spot on Outdoors Network are on average far more interested in what you have to offer than those who see your spot during a makeover show. Don’t throw out TV advertising as an option; compare prices and see if you can make it work for you.Optimize Your Website for Search EnginesOnline advertising opens up venues for marketing your home or online business that are ten times more targeted than satellite TV advertising. If done properly, your Website could appear on first page of Google or Yahoo whenever someone searches for keywords that describe your company. The best part is, besides time, work, and resources you pour into optimizing your Website, this marketing method is completely free. There are ample resources online to help you get started, as well as professionals and firms that specialize in online marketing solutions.What if each customer only cost 10 cents?Pay-per-click marketing, also commonly referred to as search engine marketing, involves you placing ads on a search engine that will appear each time someone searches a keyword you choose. If that person sees your
| | Three Fast, Short, Simple Ways To Escalate Your SalesWritten by Catherine Franz
Here are three fast, simple, and unique ways to escalate your sales:1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they will be persuaded to buy your expensive one. 2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don't sell or ones that hardly sell.
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