Sam, My Border Collie's Internet Marketing Advice! No: 5You have permission to publish this article electronically or in print, FREE of charge, as long as
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Sam (that's my 12 year old Border Collie) and I were walking again through Bush (Australian countryside). Sam as usual was ranging out from me checking for Eucalyptus trees that needed his marketing skills.
When we reached our usual rock beside fallen log, I said to Sam, Look mate I'd really like to thank you for your advice last week. Starting a contest in my e-zine has turned into a bonus of information that I couldn't have anticipated.
"O.K." said Sam, "Just exactly what did you learn?"
Well, for a start I had some really great talks with subscribers from all over world. They were people who had subscribed and placed their FREE ads regularly. Other than that, we'd actually never even exchanged a single thought between each other.
"Hmmm, I know what you mean" said Sam. "I met quite a few when I chose winners to your contest. Hey! I really liked that subscriber with two Bulldogs and Cats".
Yes, I agree Sam, I think we're lucky to have met these people who are actually reading e-zine. But Sam, I found out a few things from contest that worried me.
" I thought you would, it's all part of learning process" retorted Sam.
Yes, well when you consider total numbers that actually subscribe and place their FREE weekly ads compared to number that actually participated in contest. I've got a dreadful feeling that a lot of people just don't look at e-zine at all.
"So what are you going to do to remedy that?" asked Sam.
Well what can I do, I mean what more can I do? I'm 'Fair Dinkum' and give everyone a fair go. Why, I even supply a FREE ad weekly and not just to new subscribers.
The contest not only gives everyone opportunity to check out one of best opportunities available on net but in addition to this I have given out some of best Sponsor ad positions in whole e-zine. What more can one do?
