Sales Letters That Sell!

Written by David A. Wells

Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.

Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But…a good letter will make you money.

The best place to start is with research. You want to know everything you can aboutrepparttar product or products you’re selling. At this point you’re interested in specific information.

The details are vital. You want to understand and be able to clearly and thoroughly describe every aspect ofrepparttar 137050 program you’re writing for.

Print your notes on a few sheets of paper so you have them when you’re ready to begin writing.

Next you want to do some research on your target market. Againrepparttar 137051 specifics are important.

Start by definingrepparttar 137052 characteristics ofrepparttar 137053 typical prospect who would benefit most from your product. Be as thorough as possible.

What problem will your product solve for your client? Get inside their head. Seerepparttar 137054 whole loan process from their point of view. Constantly ask “why would they want to do this”?

Make another few pages of notes.

Your first set of notes are features. They’re what your product does. The second set of notes are benefits. They’rerepparttar 137055 reasonrepparttar 137056 prospect will decide to buy or not.

Now you’re ready to write. Start withrepparttar 137057 headline. The best place to look forrepparttar 137058 theme of your headline is in your benefits notes.

Copywriting FAQs

Written by Dina Giolitto,

One ofrepparttar biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed thatrepparttar 136971 most hesitant potential clients often askrepparttar 136972 same questions. Following are answers to help allay their fears.

Copywriting FAQ's:

1. How do I know your writing style isrepparttar 136973 right one for my company?

I understand where this question comes from, because I ask it myself when I need to solicitrepparttar 136974 help of another writer. A good copywriter would never inject her own personality or opinion intorepparttar 136975 work she does for other people. Rather, she adoptsrepparttar 136976 appropriate tone for their particular industry.

When it comes to writing, I consider myself something of a chameleon. If you take a look atrepparttar 136977 varied samples on my website,, you'll see that I can change my colors to suit a purpose. Am I Cybil? No, I'm just good at imitatingrepparttar 136978 way that people talk.

Professional copywriters will agree: language is a handy tool for manipulating emotions. If you choose your words carefully, you can make people respond in a certain way. If you know how your target audience thinks and speaks, you can communicate with them in a way that brings a favorable reaction. It's sort of like being emotionally multilingual!

How is a copywriter able to write a whimsical children's story one day and a hard-hitting marketing brochurerepparttar 136979 next? Acute awareness ofrepparttar 136980 audience, andrepparttar 136981 ability to switchrepparttar 136982 "voice" that comes out throughrepparttar 136983 words. You do this allrepparttar 136984 time without even thinking about it!

Let's say you're a lawyer by day, and a family man by night. Imagine yourself having a phone conversation with a client. What words do you choose to convey your message? What tone do you take? Later on, after you've hung up, you're tucking your little boy in forrepparttar 136985 night. He asks for a bedtime story. Do you speak to him inrepparttar 136986 same manner you used earlier onrepparttar 136987 phone? Of course not! You instinctively change your tone, from cool and professional to tender and fatherly. This isrepparttar 136988 same strategy that copywriters use to make their living. It's our job to represent YOUR company, by masteringrepparttar 136989 language that your audience understands.

2. We just became acquainted. How can you write for someone you barely know?

Once you sign a writing contract with me, I make it my business to know who you are and what you stand for. If you're a corporation, then I takerepparttar 136990 time to familiarize myself with your company philosophy. If you're an individual, I learn your goals and personal style. It's incredibly important for a copywriter to know what makes his clients tick... so that he can embody this in his writing and effectively drawn in a responsive audience. The process happens in steps.

1. We'll have an initial phone conversation or email correspondence.

2. I'll send you a questionnaire that you can either fill out in detail, or we can discuss overrepparttar 136991 phone.

3. I research your company, industry, and target audience.

Every so often I use an icebreaker to get things flowing between me and my entrepreneur clients. This is great fun for me, and my clients really seem to enjoy it, too. I send them what I call Twenty Questions; an informal quiz that will help me get a flavor for who they are. Two sample question fromrepparttar 136992 quiz:

- What'srepparttar 136993 thing that drives you get out of bed every morning, ready to face a new day?

- If you were a superhero, what would your special power be?

Sounds a bit offrepparttar 136994 wall when placed in this context, but let me stress that I only userepparttar 136995 quiz on select clients (never for corporations). It works every time! Remember: my goal is to capturerepparttar 136996 essence of who you are and what you represent. We're going to keep on trying until we hitrepparttar 136997 nail onrepparttar 136998 head.

3. What do you know about branding?

People ask me this allrepparttar 136999 time. Branding is nothing more than a concept, but an unbelievably important one that should berepparttar 137000 basis for all of your advertising messages. Branding isrepparttar 137001 gradual process by which you burn your name intorepparttar 137002 mind ofrepparttar 137003 consumer. Some classic examples of branding at its finest? General Electric. McDonalds. Microsoft. You get an instant and distinct impression when you hear these names. That's some killer branding all right!

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