Sales Letters - How to Write Them

Written by Alan Fairweather

You could just send out your brochure to potential customers but it's much better to personalise your mailing with a well written sales letter.

Personalise - Usingrepparttar person's name in a sales letter will give yourepparttar 138274 greatest success. It's feasible to address sales letters to - "Dear Transport Manager" or "Dear Friend" or "Dear Sir or Madam" or no salutation at all. However this lessens your chances of getting a response.

You must have a good headline - You've got to grabrepparttar 138275 reader's attention as quickly as possible. There must be a reason for them to read on. The same rules apply that you'd use in your advertising or your brochure; you need to start with words such as - "How to" or "Discover" or "The Secrets of"

Start with an anecdote - Introduce your message with a short relevant story. For example, you might use something like this if you were introducing a management training program - "Seventy percent of employees don't leave their job they leave their manager" You'd then provide supportive statistics and give details onrepparttar 138276 cost of staff turnover. You would then go on to show how you could reduce these costs and improve productivity through your training program

Lots of "You" and no "I" or "We" - Make each letter sound like you're speaking to that individual rather than to a group of people

It needs to tellrepparttar 138277 reader what's in it for them - Tell them how they will personally benefit, how their business will benefit and/or how their problem will be resolved

Be believable - Don't make "fantastic" claims for your product or service - your letter has to be credible

Writerepparttar 138278 letter as if you were speaking torepparttar 138279 person - It has to sound human - warm, friendly, sincere; not too businesslike. Read your letter out loud and if it sounds pompous or businesslike - re-write it

Newsletters - A Great Way to Build Business Relationships

Written by Alan Fairweather

This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't.

It does, however, help to build brand recognition and keeps your name in front of your existing and potential customers. People are also more likely to read a newsletter than a sales letter because they see it as less threatening.

A newsletter letsrepparttar customer know that:

You are an expert in your field You are prepared to give them lots of free advice, tips and ideas You have some new products or services You have a sale or a promotion coming up You understandrepparttar 138273 customer's industry and their problems You are a human organisation with lots of lovely people You are an organisation to be trusted You provide great customer service to other organisations

You can use your newsletter to build a relationship with your customer and you can also use it as a selling tool.

If you only use it to sell then your customers may become fed up with it and dump it quickly. However, if you give them something FREE, such as - tips, advice, ideas and information, then they're more likely to stay with you and keep reading.

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