Safe, Free Search Engine PositioningWritten by Real-Estate-Net.com
How many times have you heard webmasters ask you things like "What search engine do most of your visitors come from?" or "I got a great ranking on Altavista using META tags - what tactics do you use?". Everywhere you go there are newsletters telling you "definate way" to get your site in Top 10 search engine ranking. Businesses pump millions into search engine positioning every day. How can your humble website survive? There are a set of simple rules you should stick to in order to get a good position on all major search engines and yet not spend a penny:
>> META TAGS Meta tags are lines at top of your web page's HTML that search engines see first and they look like:
That would be a typical META description tag for Mike's DIY Shop, containing all important keywords that surfers will likely type into their favourite search engine. Don't have more than 10 keywords or else they will each be far less effective, so less better. Also, phrases tend to work better, especially if they are unique. Don't put in common keywords like 'computer, free, chat' etc. You can be sure top businesses have payed to get a top ranking with these words already so just use them in phrases, like "DIY chat". Including one *very* rare keyword will likely push your site right to top if it is typed by a surfer.
>> TITLE TAG This is by far most important tag of all in art of search engine positioning. Include all your keywords and of course, name of your site. Don't use words in title tag that have nothing to do with your website or that are not included in your main body text or your site ranking will be greatly degraded.
>> BODY TEXT Be sure to include all your best keywords here, near top of page. Try to put some keywords in heading tags (H1,H2,etc.) too for added power. Some search engines are now ranking sites with invisible text (text same colour of your page which is not seen by surfer) very badly but Altavista seems to do opposite. Only use invisible text if you are trying to achieve a better ranking with Altavista.
The Killer Secrets on Ranking HighWritten by Brian Su
Have you ever wondered how major search engines position your site? When you search "B2B" or "Business-to-Business" on AltaVista, you always see our website SmarTechLab.com within Top Ten ranking. How did we do that? I'd like to share some of my experiences with you. After years of website promotion, I have featured out following rules that are proven to be effective. 愈se true Meta tags only. Keywords - your website and company name< itle> 弒dentify and display your real Keywords in a priority order. The keywords must relate to your business and service scope. Never misspell them. The secret is to review Top 10 sites that appear under keywords that fit your website. Study their titles, Meta tags, keyword density, alt image tags etc. before defining your own keywords. 徬eep Meta tags to maximum 1000 characters; otherwise most search engines will simply ignore excess characters. 嫂void using words like "Free, Best, only and so on" to describe your site. 嫂lways use your Keywords in title of each web page. 愈se Alt tags in first image on your website, and fill it with several important keywords in priority order. 嫂void using frames when designing a website. 愈se WebsiteGarage.com to do a site analysis, then correct site deficiencies. 愛esubmit your website every two months. Besides correct things to do, I also identified a list of things you do not want to do. 意ever hide invisible text on your website 意ever use misleading keywords in your Meta tags that have nothing to do with site. 意ever try scamming search engines by writing bogus site descriptions. 意ever use same keywords for more than 3 times. I usually spend hours to identify and analyze website keywords and develop meta tags for each site I design. If you really want your website rank high, you must study and understand rule of each search engines. For instance, Yahoo.com has very specific rules that you must follow in order to get listed. If your site