SUCCESSFUL INTERNET MARKETING STRATEGIES

Written by Eric Borden


SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS. Written by: Eric Borden

Thinking of starting an Internet business? Maybe you have one and are looking for additional products to sell? Choosingrepparttar right business and products are crucial to achieving online success. This isrepparttar 120298 question facing every Internet entrepreneur. However, you should not be asking yourself what products do I need to sell to achieve this online success. Indeed,repparttar 120299 better questions would be: "What market niche(Specific group of potential customers) should I target and what are their current problems and needs? What goods/service could I offer to fill those needs and is my market willing to pay for them? What isrepparttar 120300 current competition and how can I be unique inrepparttar 120301 marketplace?" Few marketers actually dorepparttar 120302 research to answer these questions properly, therefore, never obtainingrepparttar 120303 profits they so desire.

Common Mistakes of an Internet Marketer:

They sell products in which they have no interest or desire. You must have a passion for what you are selling. If not, your customers will perceive this and not buy from you.

No defined marketing strategy: They don't know to whom they are selling, what their needs are and how to reach them.

The online marketer's strategy consists of selling to everyone. They have no clear definition of "who their target market is." Does this sound familiar? Many internet entrepreneurs have made this unfortunate mistake, including myself. They find a product to sell, put together a website, submit it torepparttar 120304 search engines, and wait forrepparttar 120305 orders to come rolling in. However, in reality how often is this successful? Practically never!

They spend countless hours and thousands of dollars on a product and website without answeringrepparttar 120306 questions that were posed inrepparttar 120307 opening paragraph.

Solutions torepparttar 120308 Internet Marketer's Mistakes:

Find an easy-to-target niche market, one that is easy identifiable. Also, it must be an industry that generates interest, desire and passion for you. Because this is going to be your business, a part of your life. You will need to spend a great deal of time researching and developing it. Being associated with something of interest will greatly increase your odds of success. If you have a passion about a certain subject, customers will sense it and be more motivated to buy from you.

The easiest method of determining a new business idea is to brainstorm. By asking yourselfrepparttar 120309 following questions will elicit a series of hot and profitable business ventures.

What do you enjoy doing? What is your current occupation? Did you acquire specialized skills, knowledge and talents from your job? Hobbies you enjoy? How do you spend your free time? What did you enjoy doing as a child? What were your favorite subjects in school? What materials do you read on a regular basis? If you had a choice of a career, what would it be? If you are still drawing a blank after reviewing these questions, don't worry. My Marketing Research Report: Internet Money Making Ideas Explored tests a variety of potential markets to determine those that haverepparttar 120310 most potential to succeed. This report can be found at http://www.ideasexplored.com (You are free to use any ofrepparttar 120311 business subjects I mention.) The next step would be to testrepparttar 120312 ideas from your list. Applyrepparttar 120313 methods I describe in my Research Ezine that can be found inrepparttar 120314 section Preparing a Product Market Study: It will take you throughrepparttar 120315 process step-by-step to help determine if your proposed business venture would be profitable.

If you are currently selling onrepparttar 120316 Internet and are looking for additional products to offer, tryrepparttar 120317 following: Send a questionnaire to your current customer list. Ask what products and services they would like to see on your website. You could provide a free gift or discount for their response. Look for products that complement your current inventory. Try to produce as many add-on sales as possible. These added sales can generate huge profits for an Internet business. For example, if you are selling fitness equipment, merchandise such as nutritional supplements and exercise courses would be excellent add-on choices. You could sell it as a package and promote it as "The Complete System to Health and Fitness".

Focus…a Marketing Strategy

Written by Ann Marie Rubertone


Focus…a Marketing Strategy Copyright 2004 Ann Marie Rubertone The secret to increasing sales doesn't lie in choosing justrepparttar right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or they tackle too many targets for a single business. Suddenly, they discover that their time and budgets are fragmented beyond their ability to produce positive results. The solution is to get--and stay--focused. This single alteration can actually reduce your marketing costs and increase sales. The trouble with trying to market several businesses at once is that you end up with many different target audiences--each requiring its own set of sales and marketing tactics. To reach them, your sales tactics may include creating an in-house prospect list, making cold calls to set up appointments and handling one-on-one meetings with prospects. Instead of trying to gain small profits from a variety of individual ventures, for best results,repparttar 120297 key is to pick one of your businesses (preferablyrepparttar 120298 most profitable and enjoyable) and focus all your marketing energies in that direction. I inevitably get calls from business owners who say, " I haverepparttar 120299 greatest product on earth. Anyone can use it--kids, parents, businesses." And then I'm forced to reply, "Do you have unlimited funds to launch this product? Can you start off with $10 million, or how about $20 million or more?" Because no one can market to everyone. The cost would be astronomical. Evenrepparttar 120300 world's largest companies, with seemingly unlimited marketing funds, typically focus their efforts on a single type of product or service for individual niche markets. Andrepparttar 120301 actual campaign messages they employ differ depending onrepparttar 120302 hot buttons for each niche.

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