SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS. Written by: Eric BordenThinking of starting an Internet business? Maybe you have one and are looking for additional products to sell? Choosing right business and products are crucial to achieving online success. This is question facing every Internet entrepreneur. However, you should not be asking yourself what products do I need to sell to achieve this online success. Indeed, better questions would be: "What market niche(Specific group of potential customers) should I target and what are their current problems and needs? What goods/service could I offer to fill those needs and is my market willing to pay for them? What is current competition and how can I be unique in marketplace?" Few marketers actually do research to answer these questions properly, therefore, never obtaining profits they so desire.
Common Mistakes of an Internet Marketer:
They sell products in which they have no interest or desire. You must have a passion for what you are selling. If not, your customers will perceive this and not buy from you.
No defined marketing strategy: They don't know to whom they are selling, what their needs are and how to reach them.
The online marketer's strategy consists of selling to everyone. They have no clear definition of "who their target market is." Does this sound familiar? Many internet entrepreneurs have made this unfortunate mistake, including myself. They find a product to sell, put together a website, submit it to search engines, and wait for orders to come rolling in. However, in reality how often is this successful? Practically never!
They spend countless hours and thousands of dollars on a product and website without answering questions that were posed in opening paragraph.
Solutions to Internet Marketer's Mistakes:
Find an easy-to-target niche market, one that is easy identifiable. Also, it must be an industry that generates interest, desire and passion for you. Because this is going to be your business, a part of your life. You will need to spend a great deal of time researching and developing it. Being associated with something of interest will greatly increase your odds of success. If you have a passion about a certain subject, customers will sense it and be more motivated to buy from you.
The easiest method of determining a new business idea is to brainstorm. By asking yourself following questions will elicit a series of hot and profitable business ventures.
What do you enjoy doing? What is your current occupation? Did you acquire specialized skills, knowledge and talents from your job? Hobbies you enjoy? How do you spend your free time? What did you enjoy doing as a child? What were your favorite subjects in school? What materials do you read on a regular basis? If you had a choice of a career, what would it be? If you are still drawing a blank after reviewing these questions, don't worry. My Marketing Research Report: Internet Money Making Ideas Explored tests a variety of potential markets to determine those that have most potential to succeed. This report can be found at http://www.ideasexplored.com (You are free to use any of business subjects I mention.) The next step would be to test ideas from your list. Apply methods I describe in my Research Ezine that can be found in section Preparing a Product Market Study: It will take you through process step-by-step to help determine if your proposed business venture would be profitable.
If you are currently selling on Internet and are looking for additional products to offer, try following: Send a questionnaire to your current customer list. Ask what products and services they would like to see on your website. You could provide a free gift or discount for their response. Look for products that complement your current inventory. Try to produce as many add-on sales as possible. These added sales can generate huge profits for an Internet business. For example, if you are selling fitness equipment, merchandise such as nutritional supplements and exercise courses would be excellent add-on choices. You could sell it as a package and promote it as "The Complete System to Health and Fitness".