When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.

After I sign up for an ezine or email discussion group, I await welcome letter for guidelines and to learn a bit more about ezine/website/webmaster. Too often all I get in welcome letter is standard default letter. No personal welcome, no introductions, no links to check out and no email.

This disappoints me as I always like to check out sites of people I am signing up with. It almost makes me want to unsubscribe.......almost. ;-) But I know that some publishers may just not know that you can take advantage of this advertising opportunity. I also didn't know of such opportunity when I was first starting.

So, by writing this article, I hope to make publishers and listowners aware of this fr~e advertising.

Whether you use Yahoogroups, Topica or a list manager that you have purchased, you can change welcome message. Personalize it by introducing yourself and letting subscriber know about your website/business.