Written by Steve Nash

NO, don't bother! It's a waste of time, and you'll probably just receive lots of spam.

Instead, submit your site torepparttar major search engines and directories, monitor results, and resubmit only if your site isn't listed yet. (You have worked hard on page content, page title and keyword and description meta tags, haven't you?) Repeat this process for any new content you create.

You can use an automatic tool, or you can hand-submit to each site. The latter approach takes more time, but at least you can be sure your site *has* been submitted!

Either way,repparttar 128171 site-submission process doesn't take long, but it may well take a few months before your efforts are rewarded by search engine traffic. But rewarded you will be - search engines are stillrepparttar 128172 best way of getting site traffic, for least cost!


Use Jim Tools site submission tool. This fantastic tool allows you to submit your site to allrepparttar 128173 major search engines and directories (excludingrepparttar 128174 human-edited directories like Yahoo!, Looksmart, and DMOZ - you have to visit these sites directly. You must now also visit Alta Vista directly, too.)

Jim Tools is a highly popular destination with webmasters and site promotersrepparttar 128175 world over; so you can be sure thatrepparttar 128176 submission tool is kept up to date. (Hence it is best to visit at a less popular surfing time ofrepparttar 128177 day!)



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Are You Targeting The Wrong Keywords?

Written by Kalena Jordan

A colleague asked me recently to namerepparttar most critical element of any search engine optimization campaign. I didnít hesitate to respond "keyword selection".

Like it or not,repparttar 128170 keywords and phrases you select to describe your site within your META tags and body text can make or break your listings inrepparttar 128171 search engines. Itís a sad fact that most companies are targetingrepparttar 128172 wrong keywords and losing traffic as a result.

Even sites that have excellent rankings will not benefit if those rankings are for unsuitable keywords. Let me give you an example:

A few months ago, we had an Australian client who wanted us to implement an optimization campaign to improve their search engine rankings, but without jeopardising existing rankings they had achieved for two particular search phrases: "Internet solutions Australia" and "online banking solutions".

Can you guess what products and services this company sells? The search phrases donít really give much away do they? In fact, this company is a distributor of web site design software that is specifically tailored for banks. Now ask yourself this: if you were a bank looking for this companyís products, would you have typed in either ofrepparttar 128173 phrases above to find their site? I doubt it. You would type in something more logical like "web site design software" or "web sites for banks" right?

This company was clearly targetingrepparttar 128174 wrong keywords and phrases. Their top ten rankings for these phrases were irrelevant, because nobody was searching for these phrases in relation torepparttar 128175 products this company was offering. The phrases they had chosen are what I call "jargonized", that is, they are filled with industry jargon and buzz words. Take "Internet solutions" as an example. Such jargon has found its way into our language withrepparttar 128176 onset ofrepparttar 128177 digital age and is bandied around boardrooms and marketing departments everywhere. Howeverrepparttar 128178 definition of this phrase is very broad and could be used to describe anything from a dial-up connection to a web site itself. Itís not a logical choice for searchers and is therefore useless as a key phrase to target.

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