STOP THINKING IN A BOXWritten by Pamela Geiss
When advertisers on Internet think about ways to advertise, they tend to think ezines, banners, text links, opt-in lists, guaranteed visitors, targeted leads, FFA pages, classifieds, etc. Now all these ideas are good and all work with various degrees of success. But what have they forgotten? In order to be truly successful in advertising, you need to advertise "from both ends". For example, say you want to sell romance books on Internet. Where are places you should be advertising? First you should start with ezines, opt-in lists, guaranteed visitors, targeted leads and even FFA lists, but where else? Think. Where else could you run into people who would be interested in these kinds of books? How about sites where people go to find a date? Contact these sites and see how much they charge for advertising. If your budget won't handle their charges, ask them if they will do an exchange with you - you advertise their banner on your site in exchange for their advertising yours. Or offer to give them a cut of any books they sell for you on their site.
| | TRAFFIC? WHO NEEDS IT!Written by Pamela Geis
Traffic? Who needs traffic? Only those businesses who want to STAY in business need traffic. Only those businesses who wish to grow need traffic. Only those business owners who wish to make a living with their business need traffic. If you don't fit into any of categories above, then you don't need traffic and you can forget about reading rest of this article.For those of you who have continued reading, lets get a little more indepth about subject of traffic. I am quite frequently asked, is your guaranteed traffic targeted? Targeted is buzz word of Internet selling sector right now. Is "targeted" important? Yes, when it comes to emailing your offer. Why? Because emailing someone who didn't specifically request your information is considered spam. And spamming can get you in all kinds of trouble, least of which is to lose your ISP (Internet Service Provider - AOL, Earthlink, etc.) connection. Is targeted traffic important when it comes to programs such as my guaranteed traffic? No! Why not? Because traffic is traffic. Look in your ads in newspaper. See all sorts of businesses advertising? Listen to your radio. Hear all kinds of advertisements? Look at your TV. Loaded with all kinds of ads? Sure. Why? Because those businesses also know that traffic is traffic. It takes MEGA traffic to get sales - on or off Internet. And those business know that. I have businesses using my service who are run by executives who understand nature of traffic. They know that buying 5,000 visitors to your site one time is not going to accomplish what you want to accomplish. They know that in order to attain real success, it takes much more traffic than that and it takes CONTINUING traffic.
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