Copyright Victoria Elizabeth 2004. All rights reserved.STOP THE WORLD...I WANT TO GET OFF! -- Or, what was
world like before brand-names & blah-blah-blah? --
Inundated with more than 10,000 messages a day, it’s not surprising that many folks prefer to go “bonkers” than see another blessed advertisement for things guaranteed to cure all manner of ills and bring us joy life ever after.
You know
ones I mean ...restore your venal vigor in just one hour (for just $49.95 plus tax), ...renovate your tinkle pantry in 7 days (based on an easy, affordable, installment payment plan), ... make you rich in less than 21 days (all credit cards accepted for this "best-selling" tips book), ...or enhance your private parts for life (using a miracle formula available at a 50% discount, if purchased within
next five minutes on
Shopping Channel).
It would be nice to think that we’re okay just
way we are. The truth is that
world goes better when we buy stuff, and I mean oodles of it, even if we don’t really need it.
With so many “brand-name” and “brand-less” products competing for shelf space and “mind share” -- it’s no wonder we’re pooped and need
occasional pick-me-up or put-me-to-sleep pill! After all, being bombarded by those ‘buy now…before it’s too late’ ads, text messages, and infomercials on TV, radio, cell phones, magazines and now embedded in emails isn't much fun. The astonishing thing is how people cope with this dilemma by calling on some familiar escape goats such as daydreaming, dawdling or simply dumping on others.
As little as a century or two ago, no one obsessed about buying “brand-name” products "to impress a boss", "bewitch a suitor" or "to keep up with
wretched Jones's".
For those who didn't like being told what to do, there were plenty of things to engage their talents besides wading through
holy scriptures,
sports page, or sharing
latest interactive electronic exploits of "Dick and Jane or Puff and Spot in
Dungeon" with friends.