Written by Alyn Edwards

Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down loaded 30,000 times by Internet users. In fact, Galbraith's Internet campaigns to sell homes from Tumbler Ridge, British Columbia to Plattsburgh, New York are so successful,repparttar company has cut back its traditional advertising. Here's how streaming video promotes your organization online.

IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web users haverepparttar 101189 capability of downloading video and find it a novelty. Short videos of less than five minutes can be downloaded in a short time, depending on bandwidth.

YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers, you don't need to fly acrossrepparttar 101190 country to see real estate when you can get a 3-D perspective onrepparttar 101191 homes,repparttar 101192 community andrepparttar 101193 geography as well as meeting residents and buyers from an online video.

VIDEO IS PERSUASIVE. Because video can incorporaterepparttar 101194 spoken word, music, maps, digital effects and moving images,repparttar 101195 user experience is much more intense and when, well designed, very compelling. Testimonials have more punch when spoken byrepparttar 101196 happy customers.

THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imaginerepparttar 101197 cost of producing and delivering 30,000 videotapes aroundrepparttar 101198 world.

STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a company's innovation as evidence of its ability to be creative and effective. Takingrepparttar 101199 technological lead in your sector may give a lead in sales.

The Biggest Promotion Mistake

Written by Gordon King

Whether you run an online or off-line mail order business one thing all businesses need are customers.

So how do you go about getting customers?

Well inrepparttar snail mail order business you could run ads in business opportunity magazines, or you could go direct mail renting mailing lists.

Online business works somethingrepparttar 101188 same you can post your message on Newsgroups or Free For All sites.

To promote my latest opportunity I recently rented a mailing list of 200 fresh business opportunity seekers supplied on sticky labels.

Out ofrepparttar 101189 200 names and addresses at least 30 of them were regular advertisers in UK business opportunity magazines, another 10 had business names and addresses butrepparttar 101190 biggest surprise was finding my own name and address onrepparttar 101191 list.

After I discardedrepparttar 101192 useless names I sent my offer torepparttar 101193 rest ofrepparttar 101194 list and had a 0% response torepparttar 101195 mailing. The whole mailing had been a complete waste of time and money.

It wasn't until later that I found out why my response was so low.

I ran a small classified ad in around 10 business opportunity magazines and small adsheets for a month and coded each ad to see which publications were bringing inrepparttar 101196 best response.

I got a reasonable response from allrepparttar 101197 ads for up to two months.

After two months I was still receiving replies from these ads but instead of further information requests these replies were filled with business opportunity leaflets and had a sticky label onrepparttar 101198 envelope.

Someone was going through these publications and compiling a mailing list and I could tell byrepparttar 101199 different codes onrepparttar 101200 labels to which publication was renting my name.

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