Advertising: STELLAR STREAMING VIDEO CAN DRIVE SALES

STELLAR STREAMING VIDEO CAN DRIVE SALES

Written by Alyn Edwards

Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down loaded 30,000 times by Internet users. In fact, Galbraith's Internet campaigns to sell homes from Tumbler Ridge, British Columbia to Plattsburgh, New York are so successful, repparttar

company has cut back its traditional advertising. Here's how streaming video promotes your organization online.

IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web users have repparttar 101189 capability of downloading video and find it a novelty. Short videos of less than five minutes can be downloaded in a short time, depending on bandwidth.

YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers, you don't need to fly across repparttar 101190 country to see real estate when you can get a 3-D perspective on repparttar 101191 homes, repparttar 101192 community and repparttar 101193 geography as well as meeting residents and buyers from an online video.

VIDEO IS PERSUASIVE. Because video can incorporate repparttar 101194 spoken word, music, maps, digital effects and moving images, repparttar 101195 user experience is much more intense and when, well designed, very compelling. Testimonials have more punch when spoken by repparttar 101196 happy customers.

THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imagine repparttar 101197 cost of producing and delivering 30,000 videotapes around repparttar 101198 world.

STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a company's innovation as evidence of its ability to be creative and effective. Taking repparttar 101199 technological lead in your sector may give a lead in sales.

The Biggest Promotion Mistake

Written by Gordon King

Whether you run an online or off-line mail order business one thing all businesses need are customers.

So how do you go about getting customers?

Well in repparttar snail mail order business you could run ads in business opportunity magazines, or you could go direct mail renting mailing lists.

Online business works something repparttar 101188 same you can post your message on Newsgroups or Free For All sites.

To promote my latest opportunity I recently rented a mailing list of 200 fresh business opportunity seekers supplied on sticky labels.

Out of repparttar 101189 200 names and addresses at least 30 of them were regular advertisers in UK business opportunity magazines, another 10 had business names and addresses but repparttar 101190 biggest surprise was finding my own name and address on repparttar 101191 list.

After I discarded repparttar 101192 useless names I sent my offer to repparttar 101193 rest of repparttar 101194 list and had a 0% response to repparttar 101195 mailing. The whole mailing had been a complete waste of time and money.

It wasn't until later that I found out why my response was so low.

I ran a small classified ad in around 10 business opportunity magazines and small adsheets for a month and coded each ad to see which publications were bringing in repparttar 101196 best response.

I got a reasonable response from all repparttar 101197 ads for up to two months.

After two months I was still receiving replies from these ads but instead of further information requests these replies were filled with business opportunity leaflets and had a sticky label on repparttar 101198 envelope.

Someone was going through these publications and compiling a mailing list and I could tell by repparttar 101199 different codes on repparttar 101200 labels to which publication was renting my name.

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