Written by Bob McElwain

An effective website must have a clearly defined purpose. And it must lead visitors torepparttar action you want them to take. Nothing can be allowed to interfere in this. The chance of a search engine spider liking such a site is slim to none.

Your presentation may be pointed at making a sale, generating a lead, obtaining information, etc. But at is a sales pitch. This is not what spiders are looking for; they want content. While it is unwise to ignore search engines, all must be focused onrepparttar 128433 site purpose.

To turn this around, suppose all your pages make every spider happy. And suppose all are inrepparttar 128434 top ten on most search engines. Then you would expect a ton of hits. But not a one of them would do you any good ifrepparttar 128435 site fails to do its job.

Oncerepparttar 128436 site is functioning as required, thenrepparttar 128437 game changes. You can now think about adding great content pages that do rank well. (For ideas about building content pages, send any email to mailto:contentpage@sitetipsandtricks.com) And you can consider professional services that generate more hits. (For a dandy, see "Search Engine Positioning Done Right!" at But hits to a site that doesn't work are meaningless.

In what follows I will userepparttar 128438 term site to mean a new site, or a new sub site within an existing site, or simply a new page. While there are exceptions, it is unlikely such pages will rank well.

Define Your Perfect Customer

The best approach is to define every feature of your product. Then derive all benefits each feature provides. And through all this, consider all possible people who may respond to these benefits.

From this set, definerepparttar 128439 potential customer most likely to buy once your benefits are presented. Regardless of other possible buyers, focus all attention on your best prospect, your perfect customer.

If you need assistance withrepparttar 128440 above, pick up a copy of Joe Robson's book, "Make Your Words Sell." Nobody makes this task clearer than Joe does. For my review of this remarkable work, send any email to

Targeted Keywords

This isrepparttar 128441 set of phrases your perfect customer is most likely to enter when looking for your product or one similar to it. Each must be a phrase that comes naturally to your prospect's mind.

Generic words such as music simply won't work. Even jazz is not sufficiently specific. For a good method for finding appropriate keywords, send any email to:

Building Great Pages

Fromrepparttar 128442 headline on each page torepparttar 128443 last word onrepparttar 128444 last page, every single word must seek to compel your visitor to takerepparttar 128445 action you want. This is *not*repparttar 128446 time to be thinking about search engine spiders; they are not buyers. You write with a total focus on your perfect customer and let nothing distract you from listening to whatever he or she can share with you.

Preparing For The Spiders

Whenrepparttar 128447 site is as ready as it can be, there are a few things you can do to help increaserepparttar 128448 ranking of these new pages. But be sure no change diminishesrepparttar 128449 effectiveness ofrepparttar 128450 site in any way.

The Meta Statements

The keyword meta statement is no longer of any use in search engine positioning. Only AltaVista and Excite bother to read repparttar 128451 tag. And it appears you get little, if any, boost from it. Some have suggested omitting it entirely. I include only those keywords that appear onrepparttar 128452 page. But I do includerepparttar 128453 tag. Search engine algorithms change constantly. Who's to say this tag will not again become relevant.

Harmonize Elements for High Ranking

Written by Bet Cox

Ranking high in search engines is like a carefully balanced high-wire act: you can't tip too far to either side or you will not reach your goal. When creating a website, you must use both content and meta tags effectively, but not excessively. There are four main elements that you must harmonize: Meta Tags, Description, Title and Content.

Meta Tags By now, most people know that a meta tag is a word or group of words included inrepparttar web site's hidden HTML code and includes a description ofrepparttar 128432 web site, or a set of keywords that reflectrepparttar 128433 site's content. Search engines userepparttar 128434 meta tags to retrieve content about your site. But do you know how to place them? Do you know how to use them effectively? There are several websites that offer tools to help you create meta tags such as and .

These sites will walk you throughrepparttar 128435 process of listing keywords and placingrepparttar 128436 code insiderepparttar 128437 tag, just afterrepparttar 128438 tag. This is most important! Proper placement of<IMG height=12 src="/the2.jpg" alt="repparttar 128439"> Meta tags is crucial to being found by search engine spiders as they travel<IMG height=12 src="/the2.jpg" alt="repparttar 128440"> web. There are three things that you should never do when creating meta tag keywords: * Never repeat keywords needlessly just to include more keywords. * Never hide keywords by using text of<IMG height=12 src="/the2.jpg" alt="repparttar 128441"> same color as<IMG height=12 src="/the2.jpg" alt="repparttar 128442"> background * Never use keywords that have nothing to do with your website<p>Description The description of your website will appear in your meta tag, <meta name="description" content="Brief description of your website">, as well as in<IMG height=12 src="/the2.jpg" alt="repparttar 128443"> listing that<IMG height=12 src="/the2.jpg" alt="repparttar 128444"> search engine returns. Choose descriptive words carefully, ensuring that at least some of them are repeated in<IMG height=12 src="/the2.jpg" alt="repparttar 128445"> content on your site, your meta tag keywords, and in your title. Now add a little clever marketing pizzazz! "Click Here for ___", is a great phrase to add to your description. Fill-in<IMG height=12 src="/the2.jpg" alt="repparttar 128446"> blank so that<IMG height=12 src="/the2.jpg" alt="repparttar 128447"> user is inspired to click for details, promotions, demos, online orders, etc. For instance, "Click here for free samples" is appropriate, but don't overuse "hype" words such as "free" or they could actually lower your ranking. <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-SPIDERS_AND_YOUR_WEBSITE-28433.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('googlesyndication.com') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src="http://s19.sitemeter.com/js/counter.js?site=s19improve"> </script> <noscript> <a href="http://s19.sitemeter.com/stats.asp?site=s19improve" target="_top"> <img src="http://s19.sitemeter.com/meter.asp?site=s19improve" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>