Written by Ev McTaggart

Your e-business has generated enough buzz that your local TV station wants you forrepparttar evening news or a talk show? Congratulations! You've arrived.

How do you prepare? Here are a few DOS and DON'Ts.

DON'T, if you are female, wear every bangle you own. The jangling will be picked up by your microphone and will be a) distracting and b) annoying. Ditto for dangling earrings. If you wear even "quiet" jewellery, DON'T play with it on camera.

DON'T skip makeup, even if you are a guy. The days when guests got made up byrepparttar 124501 makeup department before a TV appearance have gonerepparttar 124502 way of black and white TV. Even a color camera can make your skin look like a vampire's. DO Blend a little orangey-toned foundation (to combat nasty TV lights) over

your face, into your hairline and way down your neck below your collar line, then dab on a little (remember, guys, little) blush torepparttar 124503 cheekbone and blend well. Add a little face powder to setrepparttar 124504 makeup and keeprepparttar 124505 shine from your face. Women, you can use a bit more blusher. You can also add natural tinted eye shadows (no bright blue!), eyeliner, mascara, lip liner and lipstick. Just be sure to keeprepparttar 124506 look natural and to finish with powder. Those lights can be hot, hot, hot.

DON'T wear white or stripes or patterns, as a rule. White will wash you out; stripes and patterns will create distractions. DO wear a solid colour outfit that makes you look good and is appropriate for your profession.

If you need glasses and you own glare resistant lenses, DO wear them.

DO sit up straight. You may slouch at home, but a TV studio isn'trepparttar 124507 place to repeat bad posture. DON'T fidget. Yes, you're nervous, but if you fidget you'll merely look unprofessional to your viewers. DO keep your hands folded in your lap. Gesturing too much will be an added distraction.


Written by Greg Beckemeier

Picture this. You make a sales call on an important prospect yet are unable to seerepparttar decision maker. Being an innovator, you leave a box of donuts to show that you care, AND leave them in an attractive, DESIGNER donut box with your business card prominently displayed atrepparttar 124500 top ofrepparttar 124501 box.

Later,repparttar 124502 decision maker walks intorepparttar 124503 room for a refill and WHAM,repparttar 124504 compelling aroma of fresh donuts hangs inrepparttar 124505 air likerepparttar 124506 sweet smell of success. The boss is drawn torepparttar 124507 box.

But this is no ordinary box. Instead of some name brand donut chain, or any donut shop name for that matter, coveringrepparttar 124508 box there is a huge smiley face saying "Have a great day".

Almost as being pulled by an unseen force she moves torepparttar 124509 donut box and what does she see? Looking up at her isrepparttar 124510 chocolate covered donut of her dreams. Without hesitation, she isrepparttar 124511 boss after all, she reaches in and takes a bite. Oh yeah.

It's good to berepparttar 124512 boss. She's relaxed and enjoyingrepparttar 124513 unexpected treat but still massively curious aboutrepparttar 124514 box. A smily face? She takes a look andrepparttar 124515 first thing she notices is your business card.

As fate would have it, justrepparttar 124516 product she is going to spec out tomorrow. "I'm remembering this" she says and notes down your name and number. The next day you get a call from their purchasing department, not only for pricing but thatrepparttar 124517 Boss requited that they call you. THERE IS NO COMPETITIVE ADVANTAGE GREATER THAN "THE BOSS TOLD ME TO CALL YOU"

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