Written by P J Chandler


by P J Chandler

Yesterday I was talking torepparttar owner/editor of a local magazine that has just ceased publication. When I asked what caused her to pullrepparttar 125059 plug, she told me that advertising revenue had fallen off lately. The commonest excuse given by local businesses when she approached them for advertising space was, "We don't need to advertise because we have a web site!"

Setting up a web site is a lot like opening a shop in an unfashionable suburb of a small town inrepparttar 125060 middle of a desert. Unless you tell people about it and give them a good reason to call by, nobody is going to find you except by accident. If you operate a business that has anything less than a worldwide reach, one thing you almost certainly need to do it to advertise in appropriate paper media - if only to let people know where to find your web site.

How else will people find you? Search engine results are only as good asrepparttar 125061 search terms entered: typically, they return thousands of pages, many irrelevant and few surfers follow up on any beyondrepparttar 125062 first 20 or so. Despiterepparttar 125063 claims of some site promotion agencies, it is often impossible to position your site anywhere nearrepparttar 125064 top ofrepparttar 125065 list unless you are dealing in a product or service so obscure that you have little competition.

Small businesses are often persuaded by web design companies to put up a site that merely gives contact details and a rough idea of whatrepparttar 125066 company does. This is fine if all you want isrepparttar 125067 equivalent of a Yellow Pages listing, but can you be sure that real live potential customers will find your site amongrepparttar 125068 proliferation of others that inhabitrepparttar 125069 darker corners ofrepparttar 125070 web?

How to Get FREE Major Search Engine/Directory Listings

Written by Edward Gause

Although getting a free search engine listing is a bit tricky, it's not rocket science. By properly preparing your web page and submitting them torepparttar right sources, you can get a very good ranking on many ofrepparttar 125058 more popular ones...FREE!

Before submitting your web page, make sure it is ready. Make sure allrepparttar 125059 links are working properly and check your spelling and grammar for errors. This is a must for submitting to directories. Directory submissions are reviewed by human editors.

Prepare a description of your page, 30 words or less. Again, reviewers will be using this when they visit your site. This description will also be displayed in search results.

Once this is done, make sure to include meta tags in your web page heading. Pay particular attention torepparttar 125060 keywords meta tag. This is important because this is how many ofrepparttar 125061 search engines that use crawlers will find and index you. A good search engine positioning article to read up onrepparttar 125062 basics is:

"A Down and Dirty Guide to Search Engine Positioning"

Be sure to include your targeted keyword(s) in your web page description. Include them inrepparttar 125063 title of your site as well. Include your keyword(s) inrepparttar 125064 "alt=" tag for images. Visit my site at and viewrepparttar 125065 source code. From your browser menu, just click on "view" and then "source." You will see what I'm talking about.

Also, take a look at how many times "internet marketing" is used on my main page. This is called keyword density. Note My how my targeted keyword is used frequently but meaningfully throughoutrepparttar 125066 page.

Now you're ready to start submitting your web page! To get started, first submit your site torepparttar 125067 Open Directory Project (ODP). Getting listed here will also get your site indirectly listed on YaHoo, Google and AOLSearch.

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