SOME SOURCES IN USING FREE PRESS RELEASES

Written by Craig Lock


We hope thatrepparttar following article may be informative and helpful to your e-zine readers, or on your web site. You have permission to publish this article (formatted to 60 characters, approx) electronically or in print. If it helps others "out there" in any way, then we're happy. "We share what we know, so that others may grow."

SOME SOURCES IN WRITING FREE PRESS RELEASES

by Craig Lock

We find witing press releases a most effective means of getting traffic to our various web sites.

When submitting a press release to a news media organisation, I use both a main heading, as well as a sub-heading (as in this recently published press release):

"PRESS RELEASE (FOR IMMEDIATE RELEASE): NEW ZEALAND AUTHOR DOING BOOK PUBLISHING"

When we published this release recently we submitted it torepparttar 118939 free services of PR Web...and traffic to our sites has increased substantially already. Their web address is:

http://www.prweb.com.

PR Web recommend adding a link back to them to add credibility to your web site - good idea, I think!

Incidentally, we have a press release up there at: http://www.prweb.com/releases/2002/4/prweb36049.php (In case you want to have a look atrepparttar 118940 format.)

The Comitatus Group also offer a FREE press release service. Their web address is:

http://www.comitatusgroup.com/pr/pr_save.asp

Making a Web Site Available to the World

Written by Grant McNamara


By Grant McNamara

You've a great web site and it's working well. Sales are good,repparttar site is listed on search engines, and hits are great. What can you do now? Well you could sit back and do nothing. But just maybe you might want to expand your potential market. There's a big world out there and every day of every week, all overrepparttar 118938 world, thousands more people get connected torepparttar 118939 Internet.

A relatively small effort would allow many of them to buy from your site.

I live in New Zealand; it's a small country inrepparttar 118940 South Pacific Ocean. Every day ofrepparttar 118941 week I receive emails proposing great offers, products, competitions and services. Some of them I want to take advantage of. But time after time I can't. Why? Becauserepparttar 118942 web site from where these great offers originate aren't organised to support purchases from outside their own country. Now I know that Federal Express and UPS and countless other transport companies can deliverrepparttar 118943 goods to my front door (I see their adverts on CNN). I know that I can download software and ebooks from their web site. So what arerepparttar 118944 problems? Well, in developing their web site, no one has takenrepparttar 118945 trouble to look at how customers outside North America can buy.

The most obvious and first onrepparttar 118946 list are problems withrepparttar 118947 order form: • Zip codes are often mandatory. Like many countries we don't use zip codes here. • Price, always shown, but often without advisingrepparttar 118948 currency in which it is charged. • State is often mandatory and you pick it from a pull-down list, great, but no option for 'no state" offered. • Onlyrepparttar 118949 tolls free number shown. 1-800 numbers can't be called from outside North America. • Special offers only available to residents inrepparttar 118950 US, but only shown in tiny print and hidden away.

Email offers It's pretty obvious from an email address, if it's not a .com, whererepparttar 118951 person is lives. And if someone has signed up to your email list you will have asked them for their address. So don't make special offers for Independence Day, Memorial Day and Thanks Giving to your subscribers living overseas. These holidays are only celebrated inrepparttar 118952 US. Special occasions such as Easter, Fathers and Mothers Days andrepparttar 118953 like are likely to be held on quite different dates outsiderepparttar 118954 USA. Most countries userepparttar 118955 metric system for sizes. Dates such as 12/7/2002 mean 12 July 2002 to most ofrepparttar 118956 English speaking world. Rather than using numerals forrepparttar 118957 month, userepparttar 118958 word i.e. Dec 7, 2002 so that dates are clear to everyone.

Language Skills Did you know that inrepparttar 118959 1990 United States Census (the last when language ability was included), nearly 32 million people (aged over 5 years of age) didn't speak English as their first language? And that of those 32 million people, nearly 14 million spoke almost no English.

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